Tag: Employer Branding Toronto

Powerhouse Talent -employer branding, culture and talent attraction Culture

Why Employer Branding Is So Important

Why Employer Branding Is So Important

3 min read This story originally appeared on Personal Branding Blog Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations that are still in doubt about investing in employer branding, here’s why it’s so important.

 

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

These are recruiters’ top priorities for 2018

These are recruiters’ top priorities for 2018

by Nurhuda Syed Employer engagement and candidate experience are the top recruiter priorities in 2018 for hiring graduates, according to two industry leaders. Talent acquisition software provider WCN and employer branding firm Universum conducted a global study on job applications and responses from business students to provide insights into why attraction and engagement are key to hiring the best future leaders.

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

The 3 key employer brand elements that attract and…

The 3 key employer brand elements that attract and retain talent

Yes, pay, benefits and culture are critical when it comes to attracting and retaining top talent. But an employer’s brand also plays a vital role. Matt Handford, the SVP of People for Hootsuite , the world’s largest social media monitoring platform, explains the key elements of a company’s brand strategy – and how such a strategy can be an invaluable part of attracting and retaining talent.

 

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

What Is A Recruitment Funnel?

A recruitment funnel is similar to a sales funnel in that it is the journey of the candidate as they move from no awareness of an organization to becoming both an employee and advocate.

Below is the recruitment funnel in concept:

The recruitment funnel- Powerhouse Talent, Employer branding, culture and talent attraction

 

Below is the recruitment funnel in action:

Recruitment funnel in action - Powerhouse Talent, employer branding, culture and talent attraction

 

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Check out our articles in ERE – Recruiting Intelligence here.