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What Is A Recruitment Funnel?

A recruitment funnel is similar to a sales funnel in that it is the journey of the candidate as they move from no awareness of an organization to becoming both an employee and advocate. At Powerhouse, we do not view the goal of the funnel as a pure conversion from candidate to employee but rather aim for advocate…thereby refilling the funnel.

The Recruitment Funnel

Employer branding consulting agency recruitment funnel



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