A recruitment funnel is similar to a sales funnel in that it is the journey of the candidate as they move from no awareness of an organization to becoming both an employee and advocate. At Powerhouse, we do not view the goal of the funnel as a pure conversion from candidate to employee but rather aim for advocate…thereby refilling the funnel.
The Recruitment Funnel
Ready for more Employer Branding?
For full-service support – Building an employer brand strategy or EVP? We can help. Hit us up here.
Starting an employer brand project?
Land Your Brand is more than a course, it’s an EB project toolkit!