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What Is A Recruitment Funnel?

What is a recruitment funnel?

What is a recruitment funnel? It’s a candidate’s journey from initial unawareness to becoming an employee and eventually an advocate, akin to a sales funnel.

Our philosophy

At Powerhouse, we do not view the goal of the funnel as a pure conversion from candidate to employee but rather aim for advocate…thereby refilling the funnel.

Our signature Brand Foundations Program helps to lay a solid foundation including the development of an organization’s Employee Value Proposition (EVP), creative tool kit, and training, helping clients tell their story more broadly. This not only helps to optimize the recruitment funnel but it also trains clients on ways to increase the likelihood of employee advocacy.

Click here to learn more about our Brand Foundations Program.

Image of the recruitment funnel used in employer branding and talent attraction


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