How to Achieve List Bliss (When Building Thriving Talent Communities) Uncategorized

How to Achieve List Bliss (When Building Thriving Talent…

If you read my recent ERE article on how to use a squeeze page to grow discipline specific talent communities, you may be wondering … now what?

Once you’ve built a compelling squeeze or landing page that is attracting passive talent to your content 24 hours a day, and have captured the emails of the viewers via a voluntary opt-in, you’ve now moved into list nurturing mode.

The goal of this exercise is to help the audience or “list” know, like, and trust you and your organization.

We are not asking for one’s hand in marriage here. We are wooing.

5 Tips to Charm Your Way Into an Employment Relationship:

  • Get them interested. Start with your best content to show your value up-front or they will swipe left. This could be a video or webinar from a thought leader in your organization. Having trouble finding “process excellence” talent? Invite your master black belt to share lessons learned on a transformational change initiative. The sky is the limit in terms of the enchanting content you can create.

Full article can be found on ERE.

5 Things Everyone Should Know About Squeeze Pages for Recruitment Marketing (and Especially Pipeline Building) Employer Branding

5 Things Everyone Should Know About Squeeze Pages for…

If you have not been hanging out in “digital marketing land” for very long, you may not be aware of what “a squeeze page” is. A squeeze page is a landing or lead page used to collect information such as email addresses. They are used primarily for “list building.”

List building? Say what?

List building is the exciting task of growing your audience and following. While social media page likes and followers are cool, there is a lack of ownership. If your account with a particular platform vanishes one day, so does your following.

I know what you are thinking. “Why wouldn’t we just direct traffic to our job postings?”

You can, and should. But a squeeze page is also a great way to get to know and build a unique talent community for a specific niche while simultaneously tapping into the passive market. This technique is intended more for building awareness and community while cultivating a true long-term talent pipeline. Once on the list, you can continue to provide that population value in the form of content in addition to job news. In this process, you are building brand awareness and loyalty. As candidates move through the stages of readiness, they can be directed to a posting or key contacts within the organization.

 

Full article can be found on ERE. Click here.