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Tag: employer brand (page 1 of 5)

Employer Branding Advice: What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

Employer branding is no longer a nice-to-do, it’s become a must-do in order to attract the game-changing talent we all need in this fiercely competitive market. Talent branding like a rock star requires fearless courage, great stage presence, and a powerful voice – and the yield makes it well worth your while.

 

Employer Branding Advice: Does Your Brand Attract Star Employees?

Does Your Brand Attract Star Employees?

by Nate Dvorak and Robert Gabsa Story Highlights A majority of Americans say now is a good time to find a quality job Companies do a poor job of conveying their brand promise to job seekers Organizations need to reach job seekers on an emotional level Many star employees are probably ready to leave their companies.

 

Employer Brand News: 6 Reasons Employer Branding Is A Must

6 Reasons Employer Branding is a Must

Whether you do it intentionally or not, your company is already creating an employer brand. Your culture and organizational behavior are the products that prospective job candidates are “buying” when they agree to spend the majority of their waking hours working for you.

 

Culture Advice: Do You Have A High Trust Team?

Is Your Staff A High-Trust Team?

After over 22 years of leading teams and 10 years of working in executive search and staff consulting, it’s safe to say I’ve worked with my fair share of teams. I’ve witnessed all kinds of different team dynamics, from healthy to toxic, flexible to rigid, informal to formal, and everywhere in between.

 

Culture Advice: Six Key Factors That Will Help You Retain Top Talent

Six Key Factors That Will Help You Retain Top Talent

Today’s job market is still very much in favor of candidates, and employers have to work harder than ever to attract and retain their best employees. It’s no longer enough to offer a competitive salary and benefits package – top talent want something bigger, and they have no problem moving on if they don’t find it.

Recruitment Advice: Three Potential Points Of Agony In Recruitment

Three Potential Points Of Agony In Recruitment

There can be three potential points of agony associated with hiring people. One is finding capable people in the first place. Two, when staff retention is crucial and you are worried that key people may jump ship. And three, when staff turnover is embarrassingly high and this speaks volumes about your business.

Employer Branding News: Australia: Is this the worst recruitment ad ever?

Australia: Is this the worst recruitment ad ever? – BBC News

A recruitment video featuring stilted performances from real government employees has been widely panned as awkward and cringe-worthy in Australia. The Game Changers ad is aimed at enticing young people to apply for the finance department’s graduate scheme. In one of the more mocked lines a woman says: “Hey guys, I’m just heading downstairs for my paleo pear and banana bread.

 

Employer Branding Advice: How To Achieve List Bliss (When Building Thriving Talent Communities)

How to Achieve List Bliss (When Building Thriving Talent Communities)

If you read my recent ERE article on how to use a squeeze page to grow discipline specific talent communities, you may be wondering … now what?

 

Culture Advice: Win the war for talent by improving employee experience

Win the war for talent by improving employee experience

This is not the first time I’ve heard this story. An acquaintance of mine questions whether she is in the right job, in the right industry and working for the right employer. She recounts the story of her 20-year career in different roles and divisions with the same enterprise.

 

Employer Brand News: Fortune 500 Graded “C” in Recruitment Marketing

Fortune 500 Graded “C” in Recruitment Marketing

One-third of the Fortune 500 scored an “A” or “B” on their recruitment marketing efforts. Recruitment marketing platform developer SmashFly ranked the 2016 Fortune 500 an overall “C” average or “good.” “The nation’s largest organizations are getting more sophisticated and becoming more successful by integrating digital marketing, content marketing, mobile and social into their recruiting strategies,” said Mike Hennessy, founder and CEO of SmashFly.

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