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How To Breathe New Life Into A Stale Employer Brand

Council Post: How To Breathe New Life Into A Stale Employer Brand If your organization has been having difficulty finding and retaining the talent it needs, it may be due in part to a stale employer brand. Not to be confused with your company brand — which encompasses the messaging, perceptions and valuation your customers …

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5 employer branding myths that are holding you back

5 employer branding myths that are holding you back Editor’s note: This is a contributed piece by Eric Friedman, founder and CEO of eSkill Corporation, a provider of Web-based skills testing for pre-employment and training. As you may already know, your competitive advantage relies on the job satisfaction and productivity of the employees who work …

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Why Employer Branding Is So Important

Why Employer Branding Is So Important 3 min read This story originally appeared on Personal Branding Blog Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations that are still in doubt about investing in …

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Top 10 Employer Branding To-Dos For 2018

Employer Branding (EB) is both the art and the science of employee experience storytelling. It’s the organizational identity related to the employee experience. It’s the emotional response to what it feels like to work at an organization. According to LinkedIn, 72% of recruiting leaders worldwide agree that employer branding has a significant impact on hiring. …

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How Great Employer Branding Answers the Question on Every Female Jobseeker’s Mind

How Great Employer Branding Answers the Question on Every Female Jobseeker’s Mind Recently, my husband and I bought a new apartment. Before making our final decision, we looked at over 30 homes (much to our broker’s great chagrin). At each one, my husband zoned in on the quantitative metrics (what is the square footage?) and …

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Lyft’s Chief of People: We Truly Excel at Making the Hiring Process Personal

Q&A with Lyft’s Chief of People: Emily Nishi – Glassdoor for Employers If there’s one thing that says friendly, inviting and energizing it’s the color hot pink! Lyft’s signature color radiates not only it’s company’s values – Make It Happen, Uplift Others, Create Fearlessly, Be Yourself – but an inclusiveness that reaches far beyond a …

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These are recruiters’ top priorities for 2018

These are recruiters’ top priorities for 2018 by Nurhuda Syed Employer engagement and candidate experience are the top recruiter priorities in 2018 for hiring graduates, according to two industry leaders. Talent acquisition software provider WCN and employer branding firm Universum conducted a global study on job applications and responses from business students to provide insights …

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