Employer brands need as much attention as consumer brands
https://www.marketingweek.com/2017/11/29/pepsico-employer-brands/
Employer brands need as much attention as consumer brands Read More »
https://www.marketingweek.com/2017/11/29/pepsico-employer-brands/
Employer brands need as much attention as consumer brands Read More »
According to a Manpower Group Global Talent Survey, 40% of employers report significant talent shortages. This figure has continued to rise since 2007.
Sectors experiencing the hardest hit include information technology, sales, and construction.
Nearly a quarter of respondents report a lack of available applicants as being a key reason for their talent challenges.
There is a global war for talent! Savvy employers are becoming more strategic in their talent attraction efforts and spend. According to LinkedIn, 59% of global recruitment leaders are investing more in their employer brand.
Employer branding creates a pull strategy. This means less chasing and more building awareness of who you are as an employer, thus prompting talent to come to you.
A job posting only impacts active candidates in market. Carving out a comprehensive employer brand strategy allows employers to impact the recruitment funnel at every stage. This means both active as well as passive candidates begin building awareness of who you are, which cultivates the ever sought after “know, like, and trust” factor. Employer branding plants a seed with passive candidates and when the time is right, they come to you.
Post and pray as a strategy is one dimensional recruiting.
You have an epic story to share! Don’t limit your reach and your talent pool.
#HumanBeforeResources
For more information on our employer branding programs, click here.
40% of Global Employers Report Talent Shortages Read More »
A long time ago in a job market far, far away, the candidate pool was plentiful, job seekers eagerly awaited the calls of search professionals, and there was greater balance in the universe. Fast forward to today’s war for talent and you will find many disciplines suffering massive global shortfalls of qualified professionals. Information security is one extreme example of the talent imbalance that exists in today’s marketplace. This specific skillset is expected to experience a global shortfall of approximately two million professionals by 2019 (UK House of Lords Digital Skills Committee).
What does that have to do with your careers site? Many employers are not reaping the benefits of this prime storytelling medium (their careers site). Some may integrate an applicant tracking system (ATS), post some generic copy, stock photos, and call it a day. The problem with this approach is what should be a powerful branding tool has left no impression on the job seeker. With no distinct visual identification, candidates will struggle to recall what generic stock photo they were looking at. There was an opportunity to impact every stage in the recruitment funnel, however this opportunity was sadly missed.
A great test to see if your site has limited distinctiveness, thus poor brand recall, is swapping out your logo for a competitor. Could you interchange logos with ease? If so, your site lacks personality and an identity of its own.
There are TALENT WARS out there. Your careers site can be your lightsaber, your most powerful and trusted tool.
Need help designing an EPIC career site? Let us be your Yoda. Hit us up at Powerhouse Talent Inc. www.powerhousetalent.ca
May the force be with you…
How To Build An Epic Careers Site Read More »