If you read my recent ERE article on how to use a squeeze page to grow discipline specific talent communities, you may be wondering … now what?
Once you’ve built a compelling squeeze or landing page that is attracting passive talent to your content 24 hours a day, and have captured the emails of the viewers via a voluntary opt-in, you’ve now moved into list nurturing mode.
The goal of this exercise is to help the audience or “list” know, like, and trust you and your organization.
We are not asking for one’s hand in marriage here. We are wooing.
5 Tips to Charm Your Way Into an Employment Relationship:
Get them interested. Start with your best content to show your value up-front or they will swipe left. This could be a video or webinar from a thought leader in your organization. Having trouble finding “process excellence” talent? Invite your master black belt to share lessons learned on a transformational change initiative. The sky is the limit in terms of the enchanting content you can create.