Have you ever received a corporate email laced with jargon and wondered why communications can’t share information in a more human manner? We got you. Not only is it possible, but there is also a helpful formula to make sure you don’t put your readers to sleep. Are you ready for it?
1) Determine what you want the audience to know and how you want them to feel
Start by understanding your communication goals. What do you need the reader to learn from this communication and how do you want them to feel while reading it? When we are intentional, not simply about information structure, but also the emotional response, we improve the output. Rather than a vanilla communication, compose heart-centered messages that share not simply the desired information but also enrich the employee experience.
2) Speak to one person and do so with transparency
Stop writing to the masses. The best way to hit it out of the park with your communication is to imagine your reader, not your readership. When you move from a generic mass communication to a custom-crafted message that can still be shared broadly, you increase your odds that it will feel human, connected, and sincere.
Don’t forget to be transparent. If you need to gloss over the facts with jargon, don’t bother including them. Employees want to be informed, trust their leaders, and this is built with transparency. Share the journey and help employees understand the landscape. Let them know what is keeping you up at night and what you are doing about it.
3) What’s in it for them
While speaking to your reader, ask yourself, “what is in it for them, or what is the impact?”. It’s human nature to focus on our personal impact, positive or negative. Shifting our thinking to the reader’s questions helps build messages which convey what is needed while addressing the elephant in the room. This helps communications land well, reduces noise, and assists the team in digesting the information.
4) Add images or video
Tell stories, don’t just regurgitate facts. Bring the reader into the story with visual elements. Did you launch a new product? Share images of the product team including the journey leading up the launch (the pizza boxes, the goofy moments, the product demos, and team shots). Bring the reader into the experience of the message with informal images and video. Highly produced scripted video or portrait shots won’t usually win over hearts. Keep it real!
5) Use modern channels
Communication is simply the sharing of information. Break those predictable communication patterns and experiment with new channels. From live streaming to internal podcasting, there are plenty of ways to break up with the “office memo”. Kick it new-school. Consider the criticality, confidentiality, and scope of the message when determining the appropriate channel.
There you have it, employee communications delivered with intention and heart! Now go on out there and build an awesome workplace!
Need help communicating with your team in ways which inspire connection? We got you! Powerhouse Talent builds meaningful employee communications, compelling employer award submissions, and social media content which unites. Hit us up at firstname.lastname@example.org to learn more. Contact info here.
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