Employee Value Proposition Development

Power up your people strategy!

Expertise featured in...

EVP

TLDR: Stop chasing shiny objects and build an employee experience rooted in your unique "why".

EVP Development

Crystallize Your People Promise

Intentionality

Design a thoughtful employee experience

Differentiation

Uncover who you are and how you are different

Consistency

Deliver a consistent employee experience

Attraction

Help ignite attraction and employee pride

"From the creative conceptualization right through to final execution of the deliverables, the project was managed by Powerhouse meticulously."

Sr. Director, Human Resources, Powerhouse client

Brand Foundations Program

EVP Development

Discover the "why" of your organization and crystallize what attracts and retains into a compelling people promise. World-class employers lead with clarity and intention.

Employer Brand Strategy

Amplify your EVP across channels to help strengthen key messages, broaden awareness, and enrich your organizational identity.

Creative Development

Design shareworthy creative crafted to help ignite unity and magnetize talent to your organization.

Professional Photography

Capture breathtaking photos of your team for use across channels as you tell your story.

Power Up Your People Strategy

Meet Alyssa

Alyssa Krane is a Certified Human Resources Leader (CHRL) and a seasoned Employer Brand Strategist with over 20 years of experience in HR. She is the author of Peace, Love, & Meaningful Careers, and her expertise has been featured in global publications like Forbes, Fast Company, Fortune, etc.

Blending her deep knowledge of people and culture with her creativity as a visual artist, Alyssa crafts award-winning employer brand strategies. She specializes in developing authentic Employee Value Propositions (EVPs) that help organizations attract, engage, and retain top talent, driving success in today’s fast-evolving workplace.

Alyssa’s approach is a unique fusion of creativity and strategic insight. She has partnered with leading people-first organizations, using her deep experience in the corporate world and her free-spirited, artsy nature to cut through the noise and create memorable, meaningful connections. Clients are drawn to her ability to infuse heart, humanity, and a dash of whimsy into every project—because, in her view, work doesn’t have to be all business to be powerful.

It’s all about the magic that happens when creativity meets strategy.