3 tips to help you build your employer brand
https://www.bizjournals.com/bizjournals/how-to/marketing/2017/12/3-tips-to-help-you-build-your-employer-brand.html
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https://www.bizjournals.com/bizjournals/how-to/marketing/2017/12/3-tips-to-help-you-build-your-employer-brand.html
3 tips to help you build your employer brand Read More »
https://www.inc.com/glenn-leibowitz/these-are-20-hottest-emerging-jobs-according-to-new-linkedin-research.html
These Are the 20 Hottest Emerging Jobs, According to New LinkedIn Research Read More »
Welcome to the exciting world of building an employer brand! If you are just beginning on your EB journey, let’s lay a solid foundation and start with the basics.
An employer brand is the organizational identity related to the employee experience. It is what you are known for as an employer.
While this quote is absolutely true, an organization continues to have the ability to shape its brand. Brand is built through a variety of tools, stories, and experiences. The practice of employer brand management is the art and science of helping to share an organization’s story and shape its reputation. The first step in employer brand management is getting at the helm. Brand or be branded!
Gone are the days when employer branding was optional. Today, 59% of organizations are investing more in their employer brand (LinkedIn). This is because employer branding is more than a talent attraction tool that helps create a pull strategy. An employer brand can also unite an organization.
So how do you get started in employer branding?
Remember that employer branding is a journey. This is crawl, walk, and run! Through consistent steps, your team will be EB rock stars soon enough!
Looking for more employer branding help. We have tools, programs, and resources to help you get your EB game on. Give us a shout today.
#HumanBeforeResources
How To Build An Employer Brand Read More »
Have you ever wondered how to build an epic careers site for your company? For those who prefer to watch over read, we have put together our top career site tips in 3 videos. You can read the article here. Wonder no longer and check out this video!
Learn more about Powerhouse Talent’s full-service branding engagements and our POWER UP Brand Accelerator here.
Have you been thinking about investing time and energy in your employer brand but don’t know where to start? Check out our LAND YOUR BRAND- Employer Branding Training & Blueprint here.
Join the Powerhouse Community on social…
#HumanBeforeResources
How to build an EPIC careers site video #3 Read More »
http://www.businessinsider.com/tech-giants-are-fighting-to-hire-the-best-ai-talent-at-the-nips-conference-this-week-2017-12
Have you ever wondered how to build an epic careers site for your company? For those who prefer to watch over read, we have put together our top career site tips in 3 videos. You can read the article here. Wonder no longer and check out this video!
Learn more about Powerhouse Talent’s full-service branding engagements and our POWER UP Brand Accelerator here.
Have you been thinking about investing time and energy in your employer brand but don’t know where to start? Check out our LAND YOUR BRAND- Employer Branding Training & Blueprint here.
Join the Powerhouse Community on social…
#HumanBeforeResources
How to build an EPIC careers site video #2 Read More »
https://www.marketingweek.com/2017/11/29/pepsico-employer-brands/
Employer brands need as much attention as consumer brands Read More »
A long time ago in a job market far, far away, the candidate pool was plentiful, job seekers eagerly awaited the calls of search professionals, and there was greater balance in the universe. Fast forward to today’s war for talent and you will find many disciplines suffering massive global shortfalls of qualified professionals. Information security is one extreme example of the talent imbalance that exists in today’s marketplace. This specific skillset is expected to experience a global shortfall of approximately two million professionals by 2019 (UK House of Lords Digital Skills Committee).
What does that have to do with your careers site? Many employers are not reaping the benefits of this prime storytelling medium (their careers site). Some may integrate an applicant tracking system (ATS), post some generic copy, stock photos, and call it a day. The problem with this approach is what should be a powerful branding tool has left no impression on the job seeker. With no distinct visual identification, candidates will struggle to recall what generic stock photo they were looking at. There was an opportunity to impact every stage in the recruitment funnel, however this opportunity was sadly missed.
A great test to see if your site has limited distinctiveness, thus poor brand recall, is swapping out your logo for a competitor. Could you interchange logos with ease? If so, your site lacks personality and an identity of its own.
There are TALENT WARS out there. Your careers site can be your lightsaber, your most powerful and trusted tool.
Need help designing an EPIC career site? Let us be your Yoda. Hit us up at Powerhouse Talent Inc. www.powerhousetalent.ca
May the force be with you…
How To Build An Epic Careers Site Read More »
https://www.forbes.com/sites/quora/2017/10/10/millennials-are-requesting-these-workplace-changes-to-thrive/#51ff3f6c50be
Millennials Are Requesting These Workplace Changes To Thrive Read More »
Employer Branding Tip: Build employee advocacy! Employees are three times more credible than your CEO when discussing working conditions. (Edelman Trust Barometer)
Many organization like to control and approve every message. Build a culture of employee pride and good judgement, liberating your employees to share the journey through their eyes. The development of an employee advocacy plan can help ease concerns of leaders and ensure effective systems are in place for an authentic voice to be heard while mitigating the fear of needing to do “damage control”.
For more information on employee advocacy planning, hit us up at 416 333-4907 or [email protected]. We love sharing our knowledge.
Peace, Love, & Meaningful Careers!
POWER UP! Employer Branding Tip Read More »