Looking to build an employer brand that attracts the right talent and earns long-term trust? Then it’s time to keep it real. Real people, real stories, and real experiences are what win hearts and minds.
Not sure where to start? Let’s break it down with the Real Six, a fresh take on employer brand inspo.
Real voices
Stop scripting and start amplifying the voices of the people who are living your culture.
Turn the spotlight on your team, at all levels (not just your C-suite). Real voices build instant credibility.
Real people
Highlight the people who shape your company, from frontline teams to new hires finding their footing. Every workplace has a unique cast of characters who are far more exciting than stock images. Authentic photography also yields credibility…so grab that selfie stick and say cheese!
Learn more about the Brand Foundations Program here.
Real impact
People want their work to matter. So show them how it does. Not by mission statements or corporate speak, but in outcomes and ripple effects that bring meaning to the work.
From seeing ideas born to ERG events, from fundraising to volunteering, when people see the impact, they see the value in showing up.
Real growth
Forget cookie-cutter career paths. Real growth looks different for everyone. Maybe it’s a big promotion. Maybe it’s learning new skills or a profound mentorship experience.
From personal to professional, great employers help their team evolve. And great employer brand storytelling helps provide a window into the authentic employee experience.
Real change
From exciting advancements in the industry to meaningful change that enhances the employee experience, show progress, not perfection.
The real “why”
Companies that win and retain talent often have one clear thing in common: intentionality.
They don’t just wake up one day and have a great employer brand. They find themselves first—through their team. Then they design the employee experience around this “why”. From there, compelling messages become rooted in these impactful people programs, thus deepening the key associations talent make with that employer and deepening brand recall.
It all begins with the Employee Value Proposition (EVP).
What’s next?
Want to build a more authentic employer brand? Start with your EVP. Then, share stories. Share generously…providing that “window into the employee experience”. And remember: the most credible EB content isn’t forced, it’s felt.
Need a hand? From end-to-end employer brand projects and EB training to employer of choice award submissions and people communications strategy, Powerhouse’s “why” is simple: building community at work.
Power up. Let’s connect.