Tag: Talent Brand

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

The 3 key employer brand elements that attract and…

The 3 key employer brand elements that attract and retain talent

Yes, pay, benefits and culture are critical when it comes to attracting and retaining top talent. But an employer’s brand also plays a vital role. Matt Handford, the SVP of People for Hootsuite , the world’s largest social media monitoring platform, explains the key elements of a company’s brand strategy – and how such a strategy can be an invaluable part of attracting and retaining talent.

 

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Taking Corporate Recruiting To A Whole New Level

Taking Corporate Recruiting To A Whole New Level

Opinions expressed by Forbes Contributors are their own. Even with technology changing how companies find talent, many companies still rely on traditional recruiting methods. This includes channels and strategies like job boards, recruiting websites, and job recruiters. Numerous job marketplaces that match talent with jobs also have appeared in recent years like Toptal for tech talent.

 

 

Article on How To Build An Employer Brand Culture

How To Build An Employer Brand

Welcome to the exciting world of building an employer brand! If you are just beginning on your EB journey, let’s lay a solid foundation and start with the basics.

So what is an employer brand anyways?

An employer brand is the organizational identity related to the employee experience. It is what you are known for as an employer.

“Brand is not what you say it is. It’s what they say it is.” Marty Neumeier

While this quote is absolutely true, an organization continues to have the ability to shape its brand. Brand is built through a variety of tools, stories, and experiences. The practice of employer brand management is the art and science of helping to share an organization’s story and shape its reputation. The first step in employer brand management is getting at the helm. Brand or be branded!

Gone are the days when employer branding was optional. Today, 59% of organizations are investing more in their employer brand (LinkedIn). This is because employer branding is more than a talent attraction tool that helps create a pull strategy. An employer brand can also unite an organization.

So how do you get started in employer branding?

  • Understand your business objectives. Where are you going as an organization? What are your critical talent populations? This step is fundamental in creating a brand that will hit the mark and attract the talent that the organization requires now, as well as in the future. The practice of employer branding is a strategic endeavour. Plant the seeds now for the harvest your organization will need in the future.
  • Understand your employee value proposition. Who are you as an employer? What are the critical attraction and retention drivers for your talent population? This is discovered through your people. Talk to talent you wish you could clone in order to find the magic in your organization.
  • Determine your brand personality, visual identity, market positioning, key messages, etc. A brand matures through the stories we share and the experiences we create. Consistency creates brand trust. Once you determine your visual identity, brand personality, and key messages, it is important to train your ambassadors. There is no point in investing time, money, and energy in brand management only to have a hiring manager erode it through a poor candidate experience or inconsistent messaging. Train your team to deliver the brand experience.
  • Get your employees involved! At Powerhouse Talent, our Brand Foundation Program is as much an exercise in employee engagement and organizational self-discovery, as it is in employer branding. Making this a top down exercise will not deliver the desired outcome. Having employees aware and participating at every stage helps with authenticity and employee advocacy.
  • Select ideal channels for your target talent population. You don’t need to be everywhere. Be where it matters and consistently show up. Channel selection is critical.
  • Use real images. Sorry stock image lovers, but if you are looking for authenticity and to ignite employee pride, glossy stock images will not do your brand justice. Get your employees involved! Capture the real you!

Remember that employer branding is a journey. This is crawl, walk, and run! Through consistent steps, your team will be EB rock stars soon enough!

 

Looking for more employer branding help. We have tools, programs, and resources to help you get your EB game on. Give us a shout today.

#HumanBeforeResources

 

 

 

 

Powerhouse Talent -employer branding, culture and talent attraction Recruitment

Field service recruitment needs a rebrand to attract next-gen…

Field service recruitment needs a rebrand to attract next-gen talent

The field service industry isn’t what it used to be. In just decades, the advance of technology from mobile, cloud, IoT, and even more recently, AR and VR, has completely transformed the way technicians fix and operate on our machines. That impacts field service recruitment if it’s to attract next-gen talent.

 

Abstract image for talent shortages article Recruitment

40% of Global Employers Report Talent Shortages

According to a Manpower Group Global Talent Survey, 40% of employers report significant talent shortages. This figure has continued to rise since 2007.

Sectors experiencing the hardest hit include information technology, sales, and construction.

Nearly a quarter of respondents report a lack of available applicants as being a key reason for their talent challenges.

There is a global war for talent! Savvy employers are becoming more strategic in their talent attraction efforts and spend. According to LinkedIn, 59% of global recruitment leaders are investing more in their employer brand.

How can an employer brand help in the war for talent?

Employer branding creates a pull strategy. This means less chasing and more building awareness of who you are as an employer, thus prompting talent to come to you.

A job posting only impacts active candidates in market.  Carving out a comprehensive employer brand strategy allows employers to impact the recruitment funnel at every stage. This means both active as well as passive candidates begin building awareness of who you are, which cultivates the ever sought after “know, like, and trust” factor. Employer branding plants a seed with passive candidates and when the time is right, they come to you.

Post and pray as a strategy is one dimensional recruiting.

You have an epic story to share! Don’t limit your reach and your talent pool.

#HumanBeforeResources

For more information on our employer branding programs, click here.