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Tag: talent acquisition

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

What is a recruitment funnel (Podcast Episode)

Ever wonder what a recruitment funnel is? Wonder no more and check out our podcast episode. Powerhouse Talent Inc.  POWER UP!


 

Ready to put the ACTION in Talent Attraction!?!?

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

Image of Powerhouse Talent -employer branding, culture and talent attraction Culture

It’s Time To Stop Staffing For Yesterday’s Banks

It’s Time To Stop Staffing For Yesterday’s Banks

For the last few decades, banks have followed the same standard for hiring employees. Times have changed, and today, banks have to look beyond hiring tellers or account managers. In 2019 and for the foreseeable future, it’s imperative banking institutions identify talent that has a diverse skillset to keep up with the rapidly changing times.

Ready to put the ACTION in Talent Attraction!?!?

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

recruitment videos equipment Employer Branding

Ten Great Recruitment Videos (as of 2019)

These companies have set aside vanilla and opted for a more flavourful preview into the employee experience. Here you will find 10 recruitment videos that don’t suck and actually leave an imprint. Let’s take a look…shall we?

Fiverr – We start with Fiverr. This video pokes fun at all of the cookie cutter recruitment videos that likely cost thousands if not tens of thousands to shoot and yet still leave no mark in the job seeker’s mind. Remember, everyone is at a different stage of the recruitment funnel and the video’s job is to create enough of an impression that brand recall occurs.

 

 

 

Vimeo – This one is an oldie but a goodie! It also shows you that you don’t need a serious production crew to film a human, funny, and memorable video. To top it off, this video is credible. Job seekers get to see real employees literally lying on a couch working or figuring out lunch. No smoke and mirrors here…just the raw and real employee experience. The viewer learns so much about the culture through one video. Well done Vimeo!

 

BBH London – “You cannot make a difference if indifferent!” True that! This video is so unique and powerful. Remember that great brands are designed to both attract and repel.  This is what optimizes your recruitment funnel. Opening the floodgates is old school thinking. Let your recruitment marketing do some work for you and that is exactly what this video does!

Natural Light – Relatable, fun, funny, and memorable! This company doesn’t take itself too seriously and as a result builds excitement around their summer intern opportunities. Move over stuffy corporate videos, hello #NattyIntern!

 

Starbucks – Real employee stories never seem to get old. The link to future career aspirations is also a key highlight of this video and a career at Starbucks. Walmart is doing something similar to help launch the careers of emerging talent.

 

Discover.org – This one is human and informative, a wee bit wacky, yet relatable. It tells a story of the company journey and hits all of the key considerations such as commute in the video. Well done Discover.org! 

 

Chewy.com – Chewy rocked this recruitment video! It demonstrated a customer centric workplace that is fun, wacky, and high-performing. Great recruitment marketing helps optimize the recruitment funnel by giving a realistic preview of the employee experience thus helping people opt in or out. Anyone not looking to go the extra mile for customers will understand this is not the workplace for them. There was a strong use of color for a consistent visual identity thus increasing the likelihood of brand recall. If you don’t want to work at Chewy after this video, you will certainly want to be a customer. LOVE! 

 

Las Vegas Metropolitan Police Department – Take a massively popular trending topic like Game of Thrones, throw in a reference to your field, use your creative mind to bridge the two and you have a solid and playful recruitment video like the one from the Las Vegas police department. This video demonstrates passion for the field…so much so, Sophie Turner is considering a career in police work. This video not only highlighted that the work is interesting but that Las Vegas is the place to do it. Help job seekers answer the questions that are in their minds.

 

Soda Stream – Save the planet, join the revolution! Soda Stream highlights the qualities that enable one to thrive while being playful and funny at the same time. They weave in purpose and environmental conscientiousness allowing job seekers to see how their discipline specific talents may be put to use in bigger ways.

 

Dell – If you are going to create a corporate video, Dell does it right. It doesn’t feel scripted. It discusses the relevant topics on job seekers minds such as flexibility. While it may not scream funny and playful, it is successful in building the ever-sought after “know, like, and trust”. 

Well there you have it! It is possible to create recruitment video assets that are human, provide a realistic picture of the employee experience, and help job seekers descend in the recruitment funnel.

Now go on out there, hit record, and show the world your awesomeness!

Ready to put the ACTION in Talent Attraction!?!?

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it. 

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Résumés Are Starting to Look Like Instagram—and Sometimes Even…

Résumés Are Starting to Look Like Instagram-and Sometimes Even Tinder

When it came time late last year for 23-year-old Valentino Bogliacino Bueno to revamp his résumé, he added up top an oval photo of himself smiling. He didn’t stop there. He designed a watermark of his initials and stretched it diagonally across the page.

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

The U.S.-Canada War for Marijuana Talent

The U.S.-Canada War for Marijuana Talent

Canada has blasted out of the gate in the legal cannabis industry, with revenues expected to surpass $7 billion this year according to some reports. Just a single Canadian marijuana corporation, Aurora Cannabis , sold 9 metric tons in the last quarter alone.

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

 

Recruitment and employer brand training

Image of Powerhouse Talent -employer branding, culture and talent attraction Culture

A Day at a Taco Bell Hiring Party

The Unexpected Humanity of a Taco Bell Hiring Party

A lot can be surmised about a party in the Manhattan neighborhood of Hell’s Kitchen: There will be a mix of finance bros and the lifestyle bloggers who date them, tourists adventurous enough to head west of Times Square, young clubgoers whose fake IDs were turned away at Marquee.

 

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it. 

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

The Role Of AI In Talent Acquisition

The Role Of AI And Machine Learning In Talent Acquisition

We have the ability to create systems that include the best of human experience and AI capabilities. We can use the efficiency of AI and machine learning to give our recruiters the bandwidth they need to turn candidates into hires.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

SMB recruitment hiring Employer Branding

How To Recruit And Compete As A SMB

You’ve heard it all before. There is a war for talent and it’s not getting any easier to fill those critical roles that are fundamental to your organization’s success. If you are like most SMBs, you may be asking yourself how you can compete with the big guys. Come hither friends because we have put together seven steps to help small business attract big talent!

1.Own who you are – This is not a time for “fake it till you make it”. You have a unique value proposition and it’s time to discover who you are as an employer and share that uniqueness with the world. Before commencing a recruitment journey, self-reflection is a great starting point.

 

You may wish to formalize this self-reflection and analysis in the form of an Employee Value Proposition (EVP). To learn more EVPs, click here. Regardless of how deep you wish to go with the process, you can’t attract others to your mission if you don’t know who you are first.

 

2.Design an end to end recruitment process – Now that you’ve uncovered your “secret sauce”, it’s time to build a candidate journey that delivers a remarkable candidate experience while optimizing the journey for efficiency.

Time kills deals! This is as true in recruitment as it is in sales. This is not about how quickly you can hire a body. This is about process excellence and allowing quality candidates to effectively navigate the journey with ease.

 

Not a DIYer? No worries, check out our recruiter training and blueprint…The Powerhouse Process. Still got the DIYer bug? We love that! Keep reading.

 

3.Train your hiring leaders– Your hiring leaders will shape the journey so we best be skilling them up to deliver a first rate experience. Train your hiring leaders on the overall process, what to ask in the interview and what not to ask. Help them see the bigger talent brand picture. Knowledge is power so enrich their skill-set with tools and education to help them rock the recruitment process.

 

4.Clearly define your needs upfront– Now that you have the process down, it’s time to consider the needs of the current vacancy. Many hiring leaders fail to spend the time to consider the true business need, not a wish list or a generic list of skills. What are the REAL requirements based on the actual accountabilities for the role? What skill-set would one need to have in order to perform the role? Next, articulate those needs in a manner that highlights your EVP or the “why” around your organization.

 

5.Select the right channels for advertising – Consider your ideal candidate and ask yourself where might they be spending their time. Select ideal channels and monitor your progress. If a channel is not producing the ideal results, optimize the posting further or select a new channel. Regular monitoring will allow for process speed and ease.

 

Better yet, consider programmatic job advertising where you only pay per applicant and roles are distributed across numerous channels. We’ve partner with a leader in programmatic advertising and can support you through this process. Hit us up here.

 

6.Add personal touches along the way – Once your have shortlisted candidates and have started the journey, make it special! This is where a SMB can shine!!! Many large organizations lose prospective talent by being plagued with impersonal and generic candidate experiences. The interview process is a time for authentic relationship building, not a tick box exercise.

 

Block multiple interviews into one day to help candidates have an easier time attending. Switch up the interview venues throughout the day by moving from meeting room to employee lounge to local coffee shop. Help candidates envision themselves working there, walking the neighbourhood, feeling out the employee experience. This alone is game changing!

 

7.Close out the process with a killer onboarding process– Knock it out of the park with an outstanding onboarding process. This doesn’t need to mean endless curriculum building. This is all about helping talent build a strong internal network quickly, communicating the excitement of their arrival to the team in advance, and planning for a special first week. Double down on people related activities and have a simple checklist to get the routine tasks organized such as technology ordering.

 

Well there you have it! As an SMB, you have a unique opportunity to humanize the recruitment process like no other. It all comes down to strategy, process excellence, and hiring leader development.

Ready to learn more? Check out our courses and coaching programs here.

Image of Powerhouse Talent -employer branding, culture and talent attraction Culture

How Redfin is breaking up the boys’ club of…

How Redfin is breaking up the boys’ club of Silicon Valley

One company that has come a long way, and can show us all how to make change-in a short amount of time-is Redfin, a real estate technology company based in Seattle. When Bridget Frey joined the team in 2011, she was one of just a handful of female engineers.

To learn more about Redfin, check out their website here.

Need help attracting talent to your organization? We have employer branding solutions for companies for all sizes and budgets. Hit us up here.

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