Tag: talent acquisition

Powerhouse Talent -employer branding, culture and talent attraction Recruitment

JCPenney is enticing workers with free vacations to New…

JCPenney is enticing workers with free vacations to New York and Miami as retail’s ‘war for talent’ heats up

JCPenney is looking for ways to stand out from the crowd as a “war for talent” hits the retail sector. On Tuesday, JCPenney hosted a nationwide hiring day where applicants were invited to come in to its stores and interview for jobs. To entice workers, it offered expensive prizes to eight lucky candidates.

 

 

Candidate Declines Can Feel Better and Here Is How… Employer Branding

Candidate Declines Can Feel Better and Here Is How…

Let’s talk declines! Nobody likes delivering bad news but declines don’t need to feel like the door is forever closed. ⠀

Here are five ways to decline #LikeABoss 💪⠀

  1. Mindset shift needed

From the outset, treat the interview process as an exercise in relationship building. Modern talent attraction is about building real relationships with a talent community and THEN exploring if it is a match vs. treating the process as an assembly line. A well optimized process can coexist with one that feels genuine, comfortable, and human.⠀

2) Pick up the phone ☎️

If someone has taken the time to interview with you, close the loop in a human way. This is not the time for an ATS autoresponder or worse, radio silence🙅🏻‍. ⠀

3) Make it personal and human

Come from a place of empathy and genuinely thank them for getting to know your company. Share the decision but recognize what you gained from the interaction (“We loved learning about …”). In doing so, hopefully they too will reflect upon the opportunity as a learning experience. It’s not the outcome they had hoped for, but a positive interaction and experience nonetheless. ⠀

4) Learn about their experience

Take time to understand their candidate journey. This is a great way to learn how to optimize the candidate experience and demonstrate that despite the outcome, your candidate matters and you care.⠀

5) Keep the welcome mat out.

Invite them to apply again and stay in touch. Transform “no” into “not at the moment”. People evolve and so do business needs. Close the process loop, not the door. 🚪

The golden rule applies here… treat others how you wish to be treated. Your employer brand AND consumer brand will thank you and so will your heart. ⠀

✌️, ❤️, & meaningful careers!

 

Really to ditch the employer brand shame and discover who you really are? We are making employer branding accessible to all! Click here.

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

In holiday ‘war for talent,’ retailers offer perks to…

In holiday ‘war for talent,’ retailers offer turkey dinners and haircut deals to lure temp workers

September 28 It’s only September, but the holiday hiring frenzy is in full swing. For proof, just walk through the mall: “We’re hiring and we’d love to meet you,” signs outside Pottery Barn and Pottery Barn Kids said on a recent weekday at Tysons Corner Center, a sprawling shopping mall outside Washington.

 

employer branding on a budget Employer Branding

Employer Branding On A Budget

While the Talent Attraction community at large may be investing more than ever in their employer branding (EB) efforts, many have been tasked with building out an EB strategy on a shoestring budget. To those who may be bootstrapping their way to the top, take a deep breath because we’ve got your back.  We have put together an action plan to help you on your EB journey.

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 Employer Branding on a budget video training

Know your “why”

Start with discovering your “why”. What attracts and retains your top talent and what is your organization’s promise to its people? This is your Employee Value Proposition (EVP). It’s also the foundation of your Employer Brand, so naturally, it’s where you want to start.

You can help discover this critical component to your people strategy by speaking with employees via interviews and focus groups. You can also use surveys to collect this information.

It’s also critical to layer upon your EVP where your organization is going over the next few years and to determine who your critical talent populations are.  From there you can build talent personas to deepen your understanding of these populations and what channels they may be utilizing to consume content.

Be consistent

Once you are aware of your EVP, critical talent populations, and have built talent personas, it’s time to determine key messages and your visual identity. Consistency is a critical element to any brand.

Imagine walking into McDonald’s to order a Big Mac. You can easily identify its building from others due to steady use of images and colour, which is essentially its visual identity. You are aware of what McDonald’s stands for due to how they consistently communicate with their customers. You are not expecting a $50 steak and are thrilled with your Big Mac as it delivered on its promise of consistency thus further building brand trust. This is the power of consistency and how you build a brand.

Understanding who you are, consistently communicating your messages to the world, and honouring your brand throughout your employee lifecycle is critical in building brand trust.

Amplify your story

With your EVP in hand, key messages determined, storytelling tools such as your visual identity mapped out, it’s time to share your epic story with the world.

Check out these low-cost ideas to help get you started:

Build content on social media

Consider visual storytelling tools such as Instagram and Facebook. They are free to use and create dynamic and authentic content for your prospective talent to get to know your brand.

Keep in mind that unlike a consumer brand, many people “checking out” your profiles will not opt to follow you for fear of the ask to follow back. Many candidates wish to keep their social media profiles private but will investigate prospective employers prior to accepting a job or even applying. Round out the content available to candidates by offering them more to see and read than simply employer reviews.

Mobilize a social team

Empowering employees to share your story is highly effective. Select and train employees to be “social scouts” and look for great social moments to share on the feed. These scouts may be given direct feed access or serve as “content collectors” for the curator to have final say.

Additionally, organizations looking for increased employee advocacy may want to check out our new employee advocacy app. This branded app is included in all our managed social media programs or may be purchased as a stand-alone tool. We built this branded app to help organizations empower all their employees to become social ambassadors while the company remains in full control of what is published on the feed. It’s the perfect fusion of authenticity and employee engagement meeting brand consistency and control.

Use video

Create a YouTube playlist of great office moments or archive video on Instagram or Facebook. Our view is that highly produced video may look great, but we feel credibility is stronger with informal selfie style employee led video. Give a tour of the office, capture highlights of a great event, tour the neighbourhood, etc. The opportunities are endless.

Blog

Add a blog and write about hot industry topics by highlighting the quality of the talent you have at your company. Awesome people want to work and learn from awesome people. Blog your way into brand relevance.

Optimize for search

Not everyone is aware of SEO (search engine optimization). SEO helps search engines rank content and display the most relevant pieces to users. Great SEO means discoverability. From strong titles to keyword tags, be mindful of SEO with each and every piece of content you create.

 

Employer Branding on a budget is totally doable! It takes some skilling up, a whole lot of self awareness, and some major hustle but it so worth it in the end.

Looking for more help without the cost of a full-service employer branding engagement? We are excited to share with you how we are disrupting the Employer Branding agency model and making EB accessible to all! To learn more about The Employer Branding Co-Operative, our exciting program that helps organizations big and small afford an Employer Branding strategist on their team, give us a shout.

 

 

 

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

The 5 Things Driving Online Applicants the Most Crazy

The 5 Things Driving Online Applicants the Most Crazy

Half the U.S. job candidates who participated in our study this year say they have quit an online application. This is an increase of 6 percent compared to 2017. What are the causes? What challenges do candidates face? How can

 

Learn more about progressive talent attraction strategies and optimizing your candidate experience here.

Powerhouse Talent -employer branding, culture and talent attraction Culture

How To Breathe New Life Into A Stale Employer…

How To Breathe New Life Into A Stale Employer Brand

If your organization has been having difficulty finding and retaining the talent it needs, it may be due in part to a stale employer brand. Not to be confused with your company brand — which encompasses the messaging, perceptions and valuation your customers have of your organization’s products and services — your employer brand is your reputation as a great place to work or an awful place to work.

 

Powerhouse Talent -employer branding, culture and talent attraction Culture

The Power Of Employee Reviews For Your Employer Brand

The Power Of Employee Reviews For Your Employer Brand

Most organizations spend tons of time thinking about their consumer brand — how prospective customers perceive their products or services, how effectively their brand communicates the information it needs to attract those paying customers and the ROI on all of the marketing activities they’re doing to grow that public brand.

 

 

Need help building your employer brand strategy? Give us a shout!

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Rewiring Employment In A New Age

Grads of LifeVoice: Rewiring Employment In A New Age

An employment crisis is brewing. Recent research on the impact of artificial intelligence and automation estimates that there will be 38 million jobs lost in the U.S. by the year 2030. Without significant interventions, this could translate into a 23.5% unemployment rate-equivalent to the peak unemployment rate during the Depression in 1933.