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Top 10 Reasons Why Peer Interviews Are The No. 1 Candidate Selling Tool

Top 10 Reasons Why Peer Interviews Are The No. 1 Candidate Selling Tool

For some unexplained reason, the sales component of recruiting is often ignored. Few recruiting leaders ever make a scientific assessment of the sales component of recruiting, but if they did, they would instantly become champions of peer interviews. Peer interviews (where a panel of team members conduct a candidate interview) are certainly not a new practice.

 

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employer branding on a budget

Employer Branding On A Budget

While the Talent Attraction community at large may be investing more than ever in their employer branding (EB) efforts, many have been tasked with building out an EB strategy on a shoestring budget. To those who may be bootstrapping their way to the top, take a deep breath because we’ve got your back.  We have put together an action plan to help you on your EB journey.

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 Employer Branding on a budget video training

Know your “why”

Start with discovering your “why”. What attracts and retains your top talent and what is your organization’s promise to its people? This is your Employee Value Proposition (EVP). It’s also the foundation of your Employer Brand, so naturally, it’s where you want to start.

You can help discover this critical component to your people strategy by speaking with employees via interviews and focus groups. You can also use surveys to collect this information.

It’s also critical to layer upon your EVP where your organization is going over the next few years and to determine who your critical talent populations are.  From there you can build talent personas to deepen your understanding of these populations and what channels they may be utilizing to consume content.

Be consistent

Once you are aware of your EVP, critical talent populations, and have built talent personas, it’s time to determine key messages and your visual identity. Consistency is a critical element to any brand.

Imagine walking into McDonald’s to order a Big Mac. You can easily identify its building from others due to steady use of images and colour, which is essentially its visual identity. You are aware of what McDonald’s stands for due to how they consistently communicate with their customers. You are not expecting a $50 steak and are thrilled with your Big Mac as it delivered on its promise of consistency thus further building brand trust. This is the power of consistency and how you build a brand.

Understanding who you are, consistently communicating your messages to the world, and honouring your brand throughout your employee lifecycle is critical in building brand trust.

Amplify your story

With your EVP in hand, key messages determined, storytelling tools such as your visual identity mapped out, it’s time to share your epic story with the world.

Check out these low-cost ideas to help get you started:

Build content on social media

Consider visual storytelling tools such as Instagram and Facebook. They are free to use and create dynamic and authentic content for your prospective talent to get to know your brand.

Keep in mind that unlike a consumer brand, many people “checking out” your profiles will not opt to follow you for fear of the ask to follow back. Many candidates wish to keep their social media profiles private but will investigate prospective employers prior to accepting a job or even applying. Round out the content available to candidates by offering them more to see and read than simply employer reviews.

Mobilize a social team

Empowering employees to share your story is highly effective. Select and train employees to be “social scouts” and look for great social moments to share on the feed. These scouts may be given direct feed access or serve as “content collectors” for the curator to have final say.

Additionally, organizations looking for increased employee advocacy may want to check out our new employee advocacy app. This branded app is included in all our managed social media programs or may be purchased as a stand-alone tool. We built this branded app to help organizations empower all their employees to become social ambassadors while the company remains in full control of what is published on the feed. It’s the perfect fusion of authenticity and employee engagement meeting brand consistency and control.

Use video

Create a YouTube playlist of great office moments or archive video on Instagram or Facebook. Our view is that highly produced video may look great, but we feel credibility is stronger with informal selfie style employee led video. Give a tour of the office, capture highlights of a great event, tour the neighbourhood, etc. The opportunities are endless.

Blog

Add a blog and write about hot industry topics by highlighting the quality of the talent you have at your company. Awesome people want to work and learn from awesome people. Blog your way into brand relevance.

Optimize for search

Not everyone is aware of SEO (search engine optimization). SEO helps search engines rank content and display the most relevant pieces to users. Great SEO means discoverability. From strong titles to keyword tags, be mindful of SEO with each and every piece of content you create.

 

Employer Branding on a budget is totally doable! It takes some skilling up, a whole lot of self awareness, and some major hustle but it so worth it in the end.

Looking for more help without the cost of a full-service employer branding engagement? We are excited to share with you how we are disrupting the Employer Branding agency model and making EB accessible to all! To learn more about The Employer Branding Co-Operative, our exciting program that helps organizations big and small afford an Employer Branding strategist on their team, give us a shout.

 

 

 

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The 5 Things Driving Online Applicants the Most Crazy

The 5 Things Driving Online Applicants the Most Crazy

Half the U.S. job candidates who participated in our study this year say they have quit an online application. This is an increase of 6 percent compared to 2017. What are the causes? What challenges do candidates face? How can you increase your chances of finding the right talent?

 

Learn more about progressive talent attraction strategies and optimizing your candidate experience here.

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Rewiring Employment In A New Age

Grads of Life BrandVoice: Rewiring Employment In A New Age

An employment crisis is brewing. Recent research on the impact of artificial intelligence and automation estimates that there will be 38 million jobs lost in the U.S. by the year 2030. Without significant interventions, this could translate into a 23.5% unemployment rate-equivalent to the peak unemployment rate during the Depression in 1933.

 

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The Future Of Recruiting Talent? SodaStream Launches Commercial To Find ‘Rainmakers’

The Future Of Recruiting Talent? SodaStream Launches Commercial To Find ‘Rainmakers’

CMOs have for a while now been bemoaning the fact that the challenge of identifying, hiring and retaining the best talent to achieve ever more complex marketing agendas is what most keeps them up at night.

 

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Lyft’s Chief of People: We Truly Excel at Making the Hiring Process Personal

Q&A with Lyft’s Chief of People: Emily Nishi – Glassdoor for Employers

If there’s one thing that says friendly, inviting and energizing it’s the color hot pink! Lyft’s signature color radiates not only it’s company’s values – Make It Happen, Uplift Others, Create Fearlessly, Be Yourself – but an inclusiveness that reaches far beyond a quick ride.

 

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These Are the 20 Hottest Emerging Jobs, According to New LinkedIn Research

These Are the 20 Hottest Emerging Jobs, According to New LinkedIn Research

Demand for technical skills like big data analysis and coding is exploding, driven by rapid advances in AI and the need to make sense of the vast quantities of data generated today. But for job-seekers that lack these heavily technical skills, don’t despair: Jobs that rely on “soft” people skills like communication, empathy, and interpersonal finesse are also witnessing explosive growth, according to new research by LinkedIn.

 

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Tech giants are fighting to hire the best AI talent at the NIPS conference in LA this week

Tech giants are fighting to hire the best AI talent at the NIPS conference in LA this week

The NIPS conference has become the AI hiring event of the year Big tech firms like Google, Facebook, and Microsoft send armies of people to try to find machine learning experts to join their ranks Salaries on offer often run into the hundreds of thousands of pounds.

 

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