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Tag: hiring

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

The Role Of AI In Talent Acquisition

The Role Of AI And Machine Learning In Talent Acquisition

We have the ability to create systems that include the best of human experience and AI capabilities. We can use the efficiency of AI and machine learning to give our recruiters the bandwidth they need to turn candidates into hires.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Home Depot is embarking on a massive hiring spree…

Home Depot is embarking on a massive hiring spree as retail’s war for talent rages on

A Home Depot spokesperson told Business Insider that the company is well on its way to hiring 80,000 associates “to staff our stores for our busiest selling season.” The company is looking to fill both permanent and seasonal part-time jobs.

Need help attracting talent to your organization? We have employer branding solutions for companies for all sizes and budgets. Hit us up here.

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Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

You Don’t Need To Hire The ‘Best’ — Here’s…

You Don’t Need To Hire The ‘Best’ — Here’s What To Do Instead

With the unemployment rate at the historically low level of 4%, the war for the top talent rages on. Attempting to attract the best people, many companies offer top quartile pay, expansive benefit plans, fun office spaces and creative perks. Competing for the best talent with companies like Google and Facebook is very hard and very expensive.

Need help with your employer branding efforts? Give us a shout! Our Employer Branding Fast Pass program is easy on your team’s capacity and your budget!

Image of Powerhouse Talent -employer branding, culture and talent attraction Culture

How Redfin is breaking up the boys’ club of…

How Redfin is breaking up the boys’ club of Silicon Valley

One company that has come a long way, and can show us all how to make change-in a short amount of time-is Redfin, a real estate technology company based in Seattle. When Bridget Frey joined the team in 2011, she was one of just a handful of female engineers.

To learn more about Redfin, check out their website here.

Need help attracting talent to your organization? We have employer branding solutions for companies for all sizes and budgets. Hit us up here.

Join our journey on instagram.

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Innovation In Recruitment: “Siri, Find Me A Job”

Innovation In Recruitment: “Siri, Find Me A Job”

Leonardo da Vinci wrote the first CV in the 15th century when he applied for a job to the Duke of Milan. There hasn’t been much change in the recruitment industry in the intervening 500-plus years.

Need help getting started with employer branding? Check out our FREE Getting Started With Employer Branding Guide. Click here and don’t get left behind!

What we can learn about employee & candidate experience through a cup of coffee Culture

What we can learn about employee experience through coffee

Two years ago, a long-standing neighbourhood second tier coffee shop chain was replaced with a Starbucks. The former coffee shop was usually empty. While they made awesome donuts, they struggled.

Down came the sign and nobody knew what would soon occupy this prime corner lot. Then came the infamous green signage, the modern refacing of the exterior, and beautiful interior fixtures that felt like home (or at least a home we wish we lived in). There was no modification to the physical structure, in fact the floor plan remained unchanged.

Today this Starbucks is constantly packed. From students to entrepreneurs, from parents to neighbourhood kids, it’s the local go to place.

Why is it now so busy? They both served coffee, had ample seating, and played music. One magnetized customers while the other was unnoticeable.

Starbucks created an experience in the truest sense of the word.

When the HR community talks about “employee experience”, many redirect the discussion towards process optimization which may be part of the solution, but not to be confused with the immersion of partaking in a meaningful moment.

So what can we learn from this java transformation?

Create an energy – It all boils down to energy. As Marty Neumeier says, brand is a “gut feeling” about a product or a service. Starbucks created an energy around who they are, what they stand for, and what one can expect. There, we are introduced to vibrant music some of which we have never heard before, versus the typical elevator soft rock pouring through the speakers elsewhere. Staff are laughing and chatting with each other as well as customers. The lighting is dim and warm in stark contrast to the sterile and impersonal environments elsewhere.

Ask yourself – What is the energy of your workplace when you enter the door? Even schools these days are pumping music through the PA system to kick off the day with the “right vibe”.

Vanilla (unless as an espresso shot) is the equivalent of white noise – Starbucks didn’t play it safe, they played it as them. From their decor to their music selection, it’s not for everyone but when it’s right, it’s VERY right. This is how you create raving fans. Apple also takes bold stances and as a result, their following is deep-rooted. Playing it safe and opting for vanilla will never create a remarkable brand.

Ask yourself – What is your organization’s brand personality? If you are struggling to find an answer, there’s your answer. Ditch the vanilla and leave your mark.

Traditions matter – Cultivating an experience is about creating customs and traditions. Starbucks writes your name on a cup and we joke at some of the strange spellings, but we have come to expect that as part of the experience. It is personal. It is distinct.  

Ask yourself – What traditions do you share as a company that are embedded in who you are and are part of the fabric of your culture? What playful and memorable moments occur during important milestones (onboarding, birthdays, baby showers, etc.)?

Create belonging – Starbucks creates warmth and comfort at every turn. They use woods instead of plastics for seating, as though they are inviting you to “stay awhile”. This again is in stark contrast to the turnstile “fast food” ambiance that we have come to expect elsewhere. Companies too should be looking to foster belonging and warmth. From the outset, organizations that create a comfortable environment for talent to explore opportunities within, will be the ones that win, over those that “grill” and intimidate during the interview process.

Ask yourself – Are you creating comfort and belonging in your interview process?

The power of brand – Brands are built on consistency. Starbucks has found their “secret sauce” for creating a welcoming environment that has personality and emits an energy drawing in both new and repeat customers. Instead of building a process, build an “experience”, master it, and then create a system for consistently delivering it. Your employer brand will thank you.

While this example may appear to paint a picture of a diehard Starbucks coffee drinker, in fact nothing could be further from the truth. While I will drink Starbucks coffee during my many visits there, it is not my preference. So why do I keep going back? I return to truly experience something more than a transaction. Your current and prospective employees seek the same.

 

Need Employer Branding help but worried you don’t have the budget? Check out the Employer Branding Co-Operative for EB coaching. Let’s hit it out of the park together! Full-service more your style? Hit us up here.

Image of Powerhouse Talent -employer branding, culture and talent attraction Culture

The Employee Value Proposition (EVP) and global mobility: a…

The Employee Value Proposition and global mobility: a tool in the war for talent? | Magazine | Relocate magazine

The “war on talent” is mostly due to a shortage of skilled labour. How can the Employee Value Proposition help employers attract and retain talent, especially in the world of international assignments and global mobility? This article is taken from the latest issue of Relocate magazine.

Need a hand crafting your EVP? Hit us up!

employer branding on a budget Employer Branding

Employer Branding On A Budget

While the Talent Attraction community at large may be investing more than ever in their employer branding (EB) efforts, many have been tasked with building out an EB strategy on a shoestring budget. To those who may be bootstrapping their way to the top, take a deep breath because we’ve got your back.  We have put together an action plan to help you on your EB journey.

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 Employer Branding on a budget video training

Know your “why”

Start with discovering your “why”. What attracts and retains your top talent and what is your organization’s promise to its people? This is your Employee Value Proposition (EVP). It’s also the foundation of your Employer Brand, so naturally, it’s where you want to start.

You can help discover this critical component to your people strategy by speaking with employees via interviews and focus groups. You can also use surveys to collect this information.

It’s also critical to layer upon your EVP where your organization is going over the next few years and to determine who your critical talent populations are.  From there you can build talent personas to deepen your understanding of these populations and what channels they may be utilizing to consume content.

Be consistent

Once you are aware of your EVP, critical talent populations, and have built talent personas, it’s time to determine key messages and your visual identity. Consistency is a critical element to any brand.

Imagine walking into McDonald’s to order a Big Mac. You can easily identify its building from others due to steady use of images and colour, which is essentially its visual identity. You are aware of what McDonald’s stands for due to how they consistently communicate with their customers. You are not expecting a $50 steak and are thrilled with your Big Mac as it delivered on its promise of consistency thus further building brand trust. This is the power of consistency and how you build a brand.

Understanding who you are, consistently communicating your messages to the world, and honouring your brand throughout your employee lifecycle is critical in building brand trust.

Amplify your story

With your EVP in hand, key messages determined, storytelling tools such as your visual identity mapped out, it’s time to share your epic story with the world.

Check out these low-cost ideas to help get you started:

Build content on social media

Consider visual storytelling tools such as Instagram and Facebook. They are free to use and create dynamic and authentic content for your prospective talent to get to know your brand.

Keep in mind that unlike a consumer brand, many people “checking out” your profiles will not opt to follow you for fear of the ask to follow back. Many candidates wish to keep their social media profiles private but will investigate prospective employers prior to accepting a job or even applying. Round out the content available to candidates by offering them more to see and read than simply employer reviews.

Mobilize a social team

Empowering employees to share your story is highly effective. Select and train employees to be “social scouts” and look for great social moments to share on the feed. These scouts may be given direct feed access or serve as “content collectors” for the curator to have final say.

Additionally, organizations looking for increased employee advocacy may want to check out our new employee advocacy app. This branded app is included in all our managed social media programs or may be purchased as a stand-alone tool. We built this branded app to help organizations empower all their employees to become social ambassadors while the company remains in full control of what is published on the feed. It’s the perfect fusion of authenticity and employee engagement meeting brand consistency and control.

Use video

Create a YouTube playlist of great office moments or archive video on Instagram or Facebook. Our view is that highly produced video may look great, but we feel credibility is stronger with informal selfie style employee led video. Give a tour of the office, capture highlights of a great event, tour the neighbourhood, etc. The opportunities are endless.

Blog

Add a blog and write about hot industry topics by highlighting the quality of the talent you have at your company. Awesome people want to work and learn from awesome people. Blog your way into brand relevance.

Optimize for search

Not everyone is aware of SEO (search engine optimization). SEO helps search engines rank content and display the most relevant pieces to users. Great SEO means discoverability. From strong titles to keyword tags, be mindful of SEO with each and every piece of content you create.

 

Employer Branding on a budget is totally doable! It takes some skilling up, a whole lot of self awareness, and some major hustle but it so worth it in the end.

Looking for more help without the cost of a full-service employer branding engagement? We are excited to share with you how we are disrupting the Employer Branding agency model and making EB accessible to all! To learn more about The Employer Branding Co-Operative, our exciting program that helps organizations big and small afford an Employer Branding strategist on their team, give us a shout.