According to a Manpower Group Global Talent Survey, 40% of employers report significant talent shortages. This figure has continued to rise since 2007.
Sectors experiencing the hardest hit include information technology, sales, and construction.
Nearly a quarter of respondents report a lack of available applicants as being a key reason for their talent challenges.
There is a global war for talent! Savvy employers are becoming more strategic in their talent attraction efforts and spend. According to LinkedIn, 59% of global recruitment leaders are investing more in their employer brand.
How can an employer brand help in the war for talent?
Employer branding creates a pull strategy. This means less chasing and more building awareness of who you are as an employer, thus prompting talent to come to you.
A job posting only impacts active candidates in market. Carving out a comprehensive employer brand strategy allows employers to impact the recruitment funnel at every stage. This means both active as well as passive candidates begin building awareness of who you are, which cultivates the ever sought after “know, like, and trust” factor. Employer branding plants a seed with passive candidates and when the time is right, they come to you.
Post and pray as a strategy is one dimensional recruiting.
You have an epic story to share! Don’t limit your reach and your talent pool.
For more information on our employer branding programs, click here.
Employer Branding Tip: Build employee advocacy! Employees are three times more credible than your CEO when discussing working conditions. (Edelman Trust Barometer)
Many organization like to control and approve every message. Build a culture of employee pride and good judgement, liberating your employees to share the journey through their eyes. The development of an employee advocacy plan can help ease concerns of leaders and ensure effective systems are in place for an authentic voice to be heard while mitigating the fear of needing to do “damage control”.
For more information on employee advocacy planning, hit us up at 416 333-4907 or firstname.lastname@example.org. We love sharing our knowledge.
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