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Employer Branding

Tech giants are fighting to hire the best AI talent at the NIPS conference in LA this week

Tech giants are fighting to hire the best AI talent at the NIPS conference in LA this week

The NIPS conference has become the AI hiring event of the year Big tech firms like Google, Facebook, and Microsoft send armies of people to try to find machine learning experts to join their ranks Salaries on offer often run into the hundreds of thousands of pounds.

 

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How to build an EPIC careers site video #1

Have you ever wondered how to build an epic careers site for your company? For those who prefer to watch over read, we have put together our top career site tips in 3 videos. You can read the article here.  Wonder no longer and check out this video!

 

Learn more about Powerhouse Talent’s full-service branding engagements and our POWER UP Brand Accelerator here.

Have you been thinking about investing time and energy in your employer brand but don’t know where to start? Check out our LAND YOUR BRAND- Employer Branding Training & Blueprint here.

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Field service recruitment needs a rebrand to attract next-gen talent

Field service recruitment needs a rebrand to attract next-gen talent

The field service industry isn’t what it used to be. In just decades, the advance of technology from mobile, cloud, IoT, and even more recently, AR and VR, has completely transformed the way technicians fix and operate on our machines. That impacts field service recruitment if it’s to attract next-gen talent.

 

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Goldman Sachs wants to become the Google of Wall Street — and it’s taking a recruiting tip from the tech giant

Goldman Sachs wants to become the Google of Wall Street – and it’s taking a recruiting tip from the tech giant

Goldman Sachs is looking to deepen its relationship with more universities across the US. The financial giant has typically focused much of its energy on a basket of a couple dozen schools, but its CEO Lloyd Blankfein said the firm is casting a wider net.

 

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40% of Global Employers Report Talent Shortages

According to a Manpower Group Global Talent Survey, 40% of employers report significant talent shortages. This figure has continued to rise since 2007.

Sectors experiencing the hardest hit include information technology, sales, and construction.

Nearly a quarter of respondents report a lack of available applicants as being a key reason for their talent challenges.

There is a global war for talent! Savvy employers are becoming more strategic in their talent attraction efforts and spend. According to LinkedIn, 59% of global recruitment leaders are investing more in their employer brand.

How can an employer brand help in the war for talent?

Employer branding creates a pull strategy. This means less chasing and more building awareness of who you are as an employer, thus prompting talent to come to you.

A job posting only impacts active candidates in market.  Carving out a comprehensive employer brand strategy allows employers to impact the recruitment funnel at every stage. This means both active as well as passive candidates begin building awareness of who you are, which cultivates the ever sought after “know, like, and trust” factor. Employer branding plants a seed with passive candidates and when the time is right, they come to you.

Post and pray as a strategy is one dimensional recruiting.

You have an epic story to share! Don’t limit your reach and your talent pool.

#HumanBeforeResources

For more information on our employer branding programs, click here.

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POWER UP! Employer Branding Tip

Employer Branding Tip: Build employee advocacy! Employees are three times more credible than your CEO when discussing working conditions.  (Edelman Trust Barometer)

Many organization like to control and approve every message.  Build a culture of employee pride and good judgement, liberating your employees to share the journey through their eyes. The development of an employee advocacy plan can help ease concerns of leaders and ensure effective systems are in place for an authentic voice to be heard while mitigating the fear of needing to do “damage control”.

For more information on employee advocacy planning, hit us up at 416 333-4907 or [email protected]. We love sharing our knowledge.

Peace, Love, & Meaningful Careers!

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Let’s Take a Good Look at the 3 Things That Make a Strong Recruiting Culture

Let’s Take a Good Look at the 3 Things That Make a Strong Recruiting Culture

There are many lists of the top companies to work for, including well-known lists from LinkedIn and Forbes. They typically include global giants like Google, Facebook, Salesforce, Walt Disney, Coca Cola, Johnson & Johnson, Tesla, and others. You can view the LinkedIn list of top firms here.

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Damage control: Recruiting talent when your brand has been tarnished

Damage control: Recruiting talent when your brand has been tarnished

In an ever-increasing war for talent, recruiters are working hard to sell employers’ brands. A company’s reputation can affect whether candidates accept job offers, or even apply in the first place. In fact, 69% of job seekers say they won’t apply to a company with a bad reputation, even if they’re currently unemployed.

 

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The Difference Between An EVP And An Employer Brand

Being an employer brand and employee experience strategy firm, we often get the question, “what is the difference between an employee value proposition (EVP) and an employer brand?”. Let’s dive right in…

What is an EVP?

An EVP is the “why” around your organization – It’s what attracts and retains top talent and your promise to your people (authentically conveying what you are and also what you are not). 

employer brand agency EVP

What is an Employer Brand?

An employer brand is the organizational identity related to the employee experience – it’s ultimately what the organization becomes known for as an employer. We use tools such as logos, taglines, colours, typography, content generation, social media, etc. to convey messages, improve brand recall, and highlight personality, but those are simply tools, not your brand. In the end, an employer brand is a company’s reputation as a workplace.

An EVP is critical to carving out an employer brand that is authentic, compelling, and memorable. If you don’t know your “why” how can you expect others to want to join the journey?

An EVP and brand are fundamental elements to a comprehensive people strategy, as a great brand not only attracts your ideal talent but also unites your current workforce. It can be the catalyst for what we like to call a #CulturalMetamorphosis.

Employees want to feel part of something bigger than themselves. An energized employer brand strategy with a high degree of employee participation yields pride and advocacy.

#HumanBeforeResources

 


Ready for more Employer Branding?

For full-service support – Building an employer brand strategy or EVP? We can help. Hit us up here

We build award-winning employer brand strategies with heart.

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4 Ways to Lead with Mission and Purpose to Attract Informed Candidates

4 Ways to Lead with Mission and Purpose to Attract Informed Candidates

Searching for a job can be exhausting. Candidates have to screen through hundreds of job postings, hoping to find that perfect job that matches their skill sets and their values, giving them a sense of purpose beyond just making ends meet. The tasks of work are simply more enjoyable when one knows they’re contributing to a higher purpose.

 

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