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Tag: employer branding (page 1 of 3)

Culture Advice: Six Key Factors That Will Help You Retain Top Talent

Six Key Factors That Will Help You Retain Top Talent

Today’s job market is still very much in favor of candidates, and employers have to work harder than ever to attract and retain their best employees. It’s no longer enough to offer a competitive salary and benefits package – top talent want something bigger, and they have no problem moving on if they don’t find it.

Employer Branding Advice: Five Ways to Manage & Protect Your Employer Brand

Five Ways to Manage and Protect Your Employer Brand

By Alyssa Krane It’s a battleground out there. The war for critical, game-changing talent continues. The best minds have options and do their research. Your employer brand is so much more than pretty pictures and marketing – it’s a peephole into the soul of your company. Why should great talent consider you?

The Single Biggest Mistake Companies Make With Their Employer Brand & How To Avoid It

Working in the employer brand space, part of what we do is to observe, analyze and monitor brands. Sadly we see a very common mistake that does nothing to heighten brand awareness. In fact this mistake erodes brand trust and overall appeal. So what is this cardinal sin and how does one avoid the deep pit of branding despair?

It is simple. It is called “Corporate speak”.

Corporate speak is not simply about the words and copy we use to describe our organization, the employee experience, and the “why” around working there. This “corporate speak” mentality stretches into images and content. The result comes off as bland, unappealing, and contrived for your target talent population.

Richard Brandson had it right when he famously stated:

“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”

Let me provide you with some examples.

Are you using canned descriptors for how you talk about your employee experience? Too often the answer to this is YES. Even worse, are you using that same meaningless jargon in your social feeds? It is time to get human.

This means using simple language that is authentic to your organization. This means finding the spirit within your organization and providing a peephole into your culture via these channels (social feeds, blogs, your careers site, etc.).

If you are using stock photos, scrap them immediately. Show your real team with images that are powerful, not perfect. Who are your ambassadors and I don’t mean your executive team?

Employees are 3x more credible than the CEO when talking about working conditions (Edelman Trust Barometer)

Let your people speak for you. This means relinquishing control and not every organization falls on that end of the content generation spectrum, but those that do tend to create a stronger sense of community within their existing employee population thus prompting new talent to get interested.

Here is another secret…

Document, don’t create, is a principle encouraged by Gary Vaynerchuk.

Producing images and content can feel artificial. Capturing on the other hand invites prospective talent into the employee experience. Snapchat team-meetings, take a pic of the stacks of pizza boxes from a late night coding blitz. The options are endless.

The employer branding process starts with a sound understanding of who you are and your employee value proposition. We are not suggesting being something you are not. Even the most formal (corporate) of organizational cultures can infuse their brand with personality while staying true to their genuine nature.

Here is another tip. Stay out of the middle.

“The middle of the road is where the white line is—and that’s the worst place to drive.” Robert Frost

What do you stand for? Be bold and share who you are with the world. Your target talent craves an understanding of the real you.

Everyone wants to be a part of something bigger than themselves. We all want to belong. It’s time to share your personality.

If you are interested in learning more about how to build a compelling and authentic employer brand and you are on a budget, check out our LAND YOUR BRAND blueprint and e-learning course.

 

employer brand training course

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Employer Branding Advice: How To Achieve List Bliss (When Building Thriving Talent Communities)

How to Achieve List Bliss (When Building Thriving Talent Communities)

If you read my recent ERE article on how to use a squeeze page to grow discipline specific talent communities, you may be wondering … now what?

 

Career Advice: 7 Things That Will Destroy Your Career

7 Things That Will Destroy Your Career

There are so many things that can kill the careers of good, hard-working people. Honest mistakes often carry hard-hitting consequences. Most people kill their careers in subtle, decidedly undramatic ways. And it’s a shame because it happens all the time.

Career Advice: The Dreaded Salary Expectations Question

Engagement News: IBM’s Unlikely Silo Buster

IBM’s Unlikely Silo Buster: An Intranet Radio Station

Last week, Miroslav Azis sat in a makeshift radio studio and waxed philosophic for an hour about an issue he often thinks about: the relevance of human-centered design. He hosts his weekly show, Public Services, on intranet-based IBM Radio.

Recruitment News: Are You A Unicorn? How To Stand Out At Work

Are You A Unicorn? How To Stand Out At Work

Tired of doing a good job, but not getting noticed by management? Thinking about applying for a higher-level job and want to stand out from other candidates? Here’s how you can be seen as a unicorn – a unique employee with special skills – at work.

Talent Brand- The Power of Purpose

3 Reasons Why The Power Of Purpose Is Unquestionable

Something different happened when I was sitting in the airport this weekend waiting to board a United flight, and it wasn’t the typical sense of frustration in dealing with airlines. The desk attendant came across the loudspeaker in the terminal to take a moment to thank any and all veterans for their service, which was immediately followed by a round of applause.

Employer Branding – Does Your Purpose Resonate With Everyone, Or Just Senior Leaders?

Does Your Company’s Purpose Resonate With Everyone, Or Just Senior Leaders?

Discovering your company’s “purpose” is tough. Sustaining it can be even tougher. Even if you’ve zeroed in on a mission that your executives love, it won’t do your company much good if the rest of your team doesn’t share the same sentiment.

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