Tag: Employer Branding

Powerhouse Talent -employer branding, culture and talent attraction Recruitment

JCPenney is enticing workers with free vacations to New…

JCPenney is enticing workers with free vacations to New York and Miami as retail’s ‘war for talent’ heats up

JCPenney is looking for ways to stand out from the crowd as a “war for talent” hits the retail sector. On Tuesday, JCPenney hosted a nationwide hiring day where applicants were invited to come in to its stores and interview for jobs. To entice workers, it offered expensive prizes to eight lucky candidates.

 

 

Candidate Declines Can Feel Better and Here Is How… Employer Branding

Candidate Declines Can Feel Better and Here Is How…

Let’s talk declines! Nobody likes delivering bad news but declines don’t need to feel like the door is forever closed. ⠀

Here are five ways to decline #LikeABoss 💪⠀

  1. Mindset shift needed

From the outset, treat the interview process as an exercise in relationship building. Modern talent attraction is about building real relationships with a talent community and THEN exploring if it is a match vs. treating the process as an assembly line. A well optimized process can coexist with one that feels genuine, comfortable, and human.⠀

2) Pick up the phone ☎️

If someone has taken the time to interview with you, close the loop in a human way. This is not the time for an ATS autoresponder or worse, radio silence🙅🏻‍. ⠀

3) Make it personal and human

Come from a place of empathy and genuinely thank them for getting to know your company. Share the decision but recognize what you gained from the interaction (“We loved learning about …”). In doing so, hopefully they too will reflect upon the opportunity as a learning experience. It’s not the outcome they had hoped for, but a positive interaction and experience nonetheless. ⠀

4) Learn about their experience

Take time to understand their candidate journey. This is a great way to learn how to optimize the candidate experience and demonstrate that despite the outcome, your candidate matters and you care.⠀

5) Keep the welcome mat out.

Invite them to apply again and stay in touch. Transform “no” into “not at the moment”. People evolve and so do business needs. Close the process loop, not the door. 🚪

The golden rule applies here… treat others how you wish to be treated. Your employer brand AND consumer brand will thank you and so will your heart. ⠀

✌️, ❤️, & meaningful careers!

 

Really to ditch the employer brand shame and discover who you really are? We are making employer branding accessible to all! Click here.

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

In holiday ‘war for talent,’ retailers offer perks to…

In holiday ‘war for talent,’ retailers offer turkey dinners and haircut deals to lure temp workers

September 28 It’s only September, but the holiday hiring frenzy is in full swing. For proof, just walk through the mall: “We’re hiring and we’d love to meet you,” signs outside Pottery Barn and Pottery Barn Kids said on a recent weekday at Tysons Corner Center, a sprawling shopping mall outside Washington.

 

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

FREE Employer Branding On A Budget Video

While the Talent Attraction community at large may be investing more than ever in their employer branding (EB) efforts, many have been tasked with building out an EB strategy on a shoestring budget.

To those who may be bootstrapping their way to the top, take a deep breath because we’ve got your back.

We have put together an action plan to help you on your EB journey.

Gain instant access to our EB on a budget video by clicking on the image below.

See you soon!

Employer Branding on a budget video training

Ready to amp up your EB game? Give us a shout!

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Employer Branding Mistakes

The 4 Biggest Mistakes Companies Make in Employer Branding

At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding. In your fear of getting left behind or as a means of

Looking for a range of Employer Branding solutions? We have programs to support organizations and budgets of all sizes. Hit us up here.

Powerhouse Talent -employer branding, culture and talent attraction Culture

How To Breathe New Life Into A Stale Employer…

How To Breathe New Life Into A Stale Employer Brand

If your organization has been having difficulty finding and retaining the talent it needs, it may be due in part to a stale employer brand. Not to be confused with your company brand — which encompasses the messaging, perceptions and valuation your customers have of your organization’s products and services — your employer brand is your reputation as a great place to work or an awful place to work.

 

Powerhouse Talent -employer branding, culture and talent attraction Culture

5 Predictions on the Future of the Employee Experience

5 Predictions on the Future of the Employee Experience

Remember when the open office floor plan was an innovative idea? When colleagues were excited about moving email over to chat apps? Or when you only used two or three apps at work each day? If you haven’t already guessed where this is going, let me lay it out for you: the employee experience is drastically changing.

 

Ready to power up your employee experience? Give us a shout!

Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Rewiring Employment In A New Age

Grads of LifeVoice: Rewiring Employment In A New Age

An employment crisis is brewing. Recent research on the impact of artificial intelligence and automation estimates that there will be 38 million jobs lost in the U.S. by the year 2030. Without significant interventions, this could translate into a 23.5% unemployment rate-equivalent to the peak unemployment rate during the Depression in 1933.