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Powerhouse Talent Inc.

Employer branding firm Toronto

What Great Communication Looks Like According to Elon Musk

This Email From Elon Musk to Tesla Employees Describes What Great Communication Looks Like The following is a perfect example: It’s a copy of a previously unpublished email Musk sent to Tesla employees a few years ago. Sent with the subject line “Communication Within Tesla,” it explains the problem with how information is transmitted in …

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How to Achieve List Bliss (When Building Thriving Talent Communities)

How to Achieve List Bliss (When Building Thriving Talent Communities)

If you read my recent ERE article on how to use a squeeze page to grow discipline specific talent communities, you may be wondering … now what? Once you’ve built a compelling squeeze or landing page that is attracting passive talent to your content 24 hours a day, and have captured the emails of the viewers via a …

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5 Things Everyone Should Know About Squeeze Pages for Recruitment Marketing (and Especially Pipeline Building)

5 Things Everyone Should Know About Squeeze Pages for Recruitment Marketing (and Especially Pipeline Building)

If you have not been hanging out in “digital marketing land” for very long, you may not be aware of what “a squeeze page” is. A squeeze page is a landing or lead page used to collect information such as email addresses. They are used primarily for “list building.” List building? Say what? List building …

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Employer Branding

What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

Employer branding is no longer a nice-to-do, it’s become a must-do in order to attract the game-changing talent we all need in this fiercely competitive market. Talent branding like a rock star requires fearless courage, great stage presence, and a powerful voice – and the yield makes it well worth your while. In fact, research shows organizations …

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