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Powerhouse Talent Inc.

Employer Brand

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How Heineken is ‘rejuvenating’ its employer branding strategy

Awareness, engagement, pride: How Heineken is ‘rejuvenating’ its employer branding strategy Heineken is “rejuvenating” its employer branding campaign ‘Go Places’ with a new focus on showcasing employee stories and driving awareness and engagement. The campaign, which launches this week, features the stories of 33 Heineken employees, from Carlos who heads up Heineken’s ecommerce business The …

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What we can learn about employee & candidate experience through a cup of coffee

What we can learn about employee experience through coffee

Two years ago, a long-standing neighbourhood second tier coffee shop chain was replaced with a Starbucks. The former coffee shop was usually empty. While they made awesome donuts, they struggled. Down came the sign and nobody knew what would soon occupy this prime corner lot. Then came the infamous green signage, the modern refacing of …

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The Employee Value Proposition (EVP) and global mobility: a tool in the war for talent?

The Employee Value Proposition and global mobility: a tool in the war for talent? | Magazine | Relocate magazine This article is taken from the latest issue of Relocate magazine. – the must read for HR, global managers and relocation professionals. The EVP (also known as also known as an Employer Value Proposition) informs current …

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Top 10 Reasons Why Peer Interviews Are The No. 1 Candidate Selling Tool

Top 10 Reasons Why Peer Interviews Are The No. 1 Candidate Selling Tool For some unexplained reason, the sales component of recruiting is often ignored. Few recruiting leaders ever make a scientific assessment of the sales component of recruiting, but if they did, they would instantly become champions of peer interviews. Peer interviews (where a …

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How Design Thinking Might Humanize Talent Acquisition

How Design Thinking Might Humanize Talent Acquisition We’ve heard it all: AI will take over the world and eradicate mankind. What if we are the robots? Over the last century we certainly have been busy rationalizing the “human” out of human resources. Paradoxically, our humanity, and more specifically our ability to empathize, be creative, and …

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Candidate Declines Can Feel Better and Here Is How…

Candidate Declines Can Feel Better and Here Is How…

Let’s talk declines! Nobody likes delivering bad news but declines don’t need to feel like the door is forever closed. ⠀ Here are five ways to decline #LikeABoss ?⠀ Mindset shift needed From the outset, treat the interview process as an exercise in relationship building. Modern talent attraction is about building real relationships with a talent community …

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