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Tag: communication

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Use Social Media to Build Your Employer Brand

Why Your Company Must Use Social Media to Build its Employer Brand [Infographic]

Employer branding is a key component to attracting the right staff, and given the widespread usage of social platforms, social media is a key medium for boosting your employer brand.

Ready to put the ACTION in Talent Attraction!?!?

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

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Walmart expands VR training to every US store

Walmart expands VR training to every US store

Walmart has announced it will send virtual reality headsets to all its stores in the U.S. after testing VR training for the past year. Walmart said it saw an increase in training test scores of 10 to 15% after introducing the VR-based training.

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

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Ensuring employer branding reflects what you want

Perception vs reality: Ensuring employer branding reflects what you want

We often say, “don’t judge a book by its cover”, but in HR it is the companies who have to pay careful attention to their covers because job seekers are increasingly making decisions on how attractive the cover is before choosing to open the book.

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

 

What we can learn about employee & candidate experience through a cup of coffee Culture

What we can learn about employee experience through coffee

Two years ago, a long-standing neighbourhood second tier coffee shop chain was replaced with a Starbucks. The former coffee shop was usually empty. While they made awesome donuts, they struggled.

Down came the sign and nobody knew what would soon occupy this prime corner lot. Then came the infamous green signage, the modern refacing of the exterior, and beautiful interior fixtures that felt like home (or at least a home we wish we lived in). There was no modification to the physical structure, in fact the floor plan remained unchanged.

Today this Starbucks is constantly packed. From students to entrepreneurs, from parents to neighbourhood kids, it’s the local go to place.

Why is it now so busy? They both served coffee, had ample seating, and played music. One magnetized customers while the other was unnoticeable.

Starbucks created an experience in the truest sense of the word.

When the HR community talks about “employee experience”, many redirect the discussion towards process optimization which may be part of the solution, but not to be confused with the immersion of partaking in a meaningful moment.

So what can we learn from this java transformation?

Create an energy – It all boils down to energy. As Marty Neumeier says, brand is a “gut feeling” about a product or a service. Starbucks created an energy around who they are, what they stand for, and what one can expect. There, we are introduced to vibrant music some of which we have never heard before, versus the typical elevator soft rock pouring through the speakers elsewhere. Staff are laughing and chatting with each other as well as customers. The lighting is dim and warm in stark contrast to the sterile and impersonal environments elsewhere.

Ask yourself – What is the energy of your workplace when you enter the door? Even schools these days are pumping music through the PA system to kick off the day with the “right vibe”.

Vanilla (unless as an espresso shot) is the equivalent of white noise – Starbucks didn’t play it safe, they played it as them. From their decor to their music selection, it’s not for everyone but when it’s right, it’s VERY right. This is how you create raving fans. Apple also takes bold stances and as a result, their following is deep-rooted. Playing it safe and opting for vanilla will never create a remarkable brand.

Ask yourself – What is your organization’s brand personality? If you are struggling to find an answer, there’s your answer. Ditch the vanilla and leave your mark.

Traditions matter – Cultivating an experience is about creating customs and traditions. Starbucks writes your name on a cup and we joke at some of the strange spellings, but we have come to expect that as part of the experience. It is personal. It is distinct.  

Ask yourself – What traditions do you share as a company that are embedded in who you are and are part of the fabric of your culture? What playful and memorable moments occur during important milestones (onboarding, birthdays, baby showers, etc.)?

Create belonging – Starbucks creates warmth and comfort at every turn. They use woods instead of plastics for seating, as though they are inviting you to “stay awhile”. This again is in stark contrast to the turnstile “fast food” ambiance that we have come to expect elsewhere. Companies too should be looking to foster belonging and warmth. From the outset, organizations that create a comfortable environment for talent to explore opportunities within, will be the ones that win, over those that “grill” and intimidate during the interview process.

Ask yourself – Are you creating comfort and belonging in your interview process?

The power of brand – Brands are built on consistency. Starbucks has found their “secret sauce” for creating a welcoming environment that has personality and emits an energy drawing in both new and repeat customers. Instead of building a process, build an “experience”, master it, and then create a system for consistently delivering it. Your employer brand will thank you.

While this example may appear to paint a picture of a diehard Starbucks coffee drinker, in fact nothing could be further from the truth. While I will drink Starbucks coffee during my many visits there, it is not my preference. So why do I keep going back? I return to truly experience something more than a transaction. Your current and prospective employees seek the same.

 

Need Employer Branding help but worried you don’t have the budget? Check out the Employer Branding Co-Operative for EB coaching. Let’s hit it out of the park together! Full-service more your style? Hit us up here.

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Recruitment Technology Is Less Important Than These Six Skills

 

Recruitment Technology Is Less Important Than These Six Skills | ERE

All I see lately are recruitment conferences focused almost entirely on technology. It seems as if other things – the really important skills that differentiate the skilled recruiter from the amateur – are not important anymore. I am not anti-technology, have written a lot about what it can do for us, and I know that …

Give us a shout to learn more about how we are making employer branding feel easy! Click here to learn about the Employer Branding Co-Operative.

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

These are recruiters’ top priorities for 2018

These are recruiters’ top priorities for 2018

by Nurhuda Syed Employer engagement and candidate experience are the top recruiter priorities in 2018 for hiring graduates, according to two industry leaders. Talent acquisition software provider WCN and employer branding firm Universum conducted a global study on job applications and responses from business students to provide insights into why attraction and engagement are key to hiring the best future leaders.

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

What Is A Recruitment Funnel?

A recruitment funnel is similar to a sales funnel in that it is the journey of the candidate as they move from no awareness of an organization to becoming both an employee and advocate.

Below is the recruitment funnel in concept:

The recruitment funnel- Powerhouse Talent, Employer branding, culture and talent attraction

 

Below is the recruitment funnel in action:

Recruitment funnel in action - Powerhouse Talent, employer branding, culture and talent attraction

 

Check out our short action packed podcast on this topic here. Listen on Google podcasts here

Employer Branding Jolt podcast

To learn more about employer branding, check out our free employer branding webinar here or our digital learning programs below.

Recruitment Marketing course

Click here to learn more about Getting Started With Recruitment Marketing

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These Are the 20 Hottest Emerging Jobs, According to…

These Are the 20 Hottest Emerging Jobs, According to New LinkedIn Research

Demand for technical skills like big data analysis and coding is exploding, driven by rapid advances in AI and the need to make sense of the vast quantities of data generated today. But for job-seekers that lack these heavily technical skills, don’t despair: Jobs that rely on “soft” people skills like communication, empathy, and interpersonal finesse are also witnessing explosive growth, according to new research by LinkedIn.