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Tag: Brand advocacy (page 1 of 4)

Employer Branding Advice: What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

Employer branding is no longer a nice-to-do, it’s become a must-do in order to attract the game-changing talent we all need in this fiercely competitive market. Talent branding like a rock star requires fearless courage, great stage presence, and a powerful voice – and the yield makes it well worth your while.

 

Recruitment News: Diary Of A Former Apple Intern

Diary Of An Ex-Apple Intern

With that in mind, it’s probably no surprise that competition for internships is intense , particularly at hot companies like Apple, Google, Tesla, and others . So how do you get an internship at these coveted companies? I spoke to Maxime Britto, who is now a software engineer and the founder of Purple Giraffe , a French online school for mobile developers.

 

Recruitment Marketing: From Trendy to Necessary

Recruitment Marketing: From Trendy to Necessary

Recruitment marketing has grown in the last few years from being just a buzzy fad or aspirational “nice to have” into a core HR discipline. Study after study shows that best-in-class talent acquisition functions begin the recruiting process long before a candidate applies for a job or future new hires even think they need a new job.

 

Employer Branding Advice: Does Your Brand Attract Star Employees?

Does Your Brand Attract Star Employees?

by Nate Dvorak and Robert Gabsa Story Highlights A majority of Americans say now is a good time to find a quality job Companies do a poor job of conveying their brand promise to job seekers Organizations need to reach job seekers on an emotional level Many star employees are probably ready to leave their companies.

 

Employee Value Proposition News: Employees Will Leave Companies That Don’t Offer Flexible Conditions

Employees will leave companies that don’t offer flexible conditions: Study

Australian employees will resign from organisations that don’t offer flexible working conditions, meaning employers are under pressure to evolve and adapt, according to CEB. Since 2011, work/life balance has been the number one driver of attraction for employees on the lookout for new career opportunities, according to CEB ‘s Global Talent Monitor.

 

Employer Brand News: 6 Reasons Employer Branding Is A Must

6 Reasons Employer Branding is a Must

Whether you do it intentionally or not, your company is already creating an employer brand. Your culture and organizational behavior are the products that prospective job candidates are “buying” when they agree to spend the majority of their waking hours working for you.

 

Talent Strategy News: A Strategic Plan Without A Talent Strategy Isn’t A Plan

A Strategic Plan Without a Talent Strategy Isn’t a Plan

“So what happens if I create strategy and ‘ignore’ the talent side since we have never paired the two together?” As a senior faculty member for the Human Capital Institute, I was leading a two-day strategic workforce planning session recently in Singapore when that question was posed to me.

Recruitment Advice: Three Potential Points Of Agony In Recruitment

Three Potential Points Of Agony In Recruitment

There can be three potential points of agony associated with hiring people. One is finding capable people in the first place. Two, when staff retention is crucial and you are worried that key people may jump ship. And three, when staff turnover is embarrassingly high and this speaks volumes about your business.

Employer Branding Advice: Five Ways to Manage & Protect Your Employer Brand

Five Ways to Manage and Protect Your Employer Brand

By Alyssa Krane It’s a battleground out there. The war for critical, game-changing talent continues. The best minds have options and do their research. Your employer brand is so much more than pretty pictures and marketing – it’s a peephole into the soul of your company. Why should great talent consider you?

The Single Biggest Mistake Companies Make With Their Employer Brand & How To Avoid It

Working in the employer brand space, part of what we do is to observe, analyze and monitor brands. Sadly we see a very common mistake that does nothing to heighten brand awareness. In fact this mistake erodes brand trust and overall appeal. So what is this cardinal sin and how does one avoid the deep pit of branding despair?

It is simple. It is called “Corporate speak”.

Corporate speak is not simply about the words and copy we use to describe our organization, the employee experience, and the “why” around working there. This “corporate speak” mentality stretches into images and content. The result comes off as bland, unappealing, and contrived for your target talent population.

Richard Brandson had it right when he famously stated:

“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”

Let me provide you with some examples.

Are you using canned descriptors for how you talk about your employee experience? Too often the answer to this is YES. Even worse, are you using that same meaningless jargon in your social feeds? It is time to get human.

This means using simple language that is authentic to your organization. This means finding the spirit within your organization and providing a peephole into your culture via these channels (social feeds, blogs, your careers site, etc.).

If you are using stock photos, scrap them immediately. Show your real team with images that are powerful, not perfect. Who are your ambassadors and I don’t mean your executive team?

Employees are 3x more credible than the CEO when talking about working conditions (Edelman Trust Barometer)

Let your people speak for you. This means relinquishing control and not every organization falls on that end of the content generation spectrum, but those that do tend to create a stronger sense of community within their existing employee population thus prompting new talent to get interested.

Here is another secret…

Document, don’t create, is a principle encouraged by Gary Vaynerchuk.

Producing images and content can feel artificial. Capturing on the other hand invites prospective talent into the employee experience. Snapchat team-meetings, take a pic of the stacks of pizza boxes from a late night coding blitz. The options are endless.

The employer branding process starts with a sound understanding of who you are and your employee value proposition. We are not suggesting being something you are not. Even the most formal (corporate) of organizational cultures can infuse their brand with personality while staying true to their genuine nature.

Here is another tip. Stay out of the middle.

“The middle of the road is where the white line is—and that’s the worst place to drive.” Robert Frost

What do you stand for? Be bold and share who you are with the world. Your target talent craves an understanding of the real you.

Everyone wants to be a part of something bigger than themselves. We all want to belong. It’s time to share your personality.

If you are interested in learning more about how to build a compelling and authentic employer brand and you are on a budget, check out our LAND YOUR BRAND blueprint and e-learning course.

 

employer brand training course

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