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Tag: authenticity

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Ensuring employer branding reflects what you want

Perception vs reality: Ensuring employer branding reflects what you want

We often say, “don’t judge a book by its cover”, but in HR it is the companies who have to pay careful attention to their covers because job seekers are increasingly making decisions on how attractive the cover is before choosing to open the book.

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

 

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

The U.S.-Canada War for Marijuana Talent

The U.S.-Canada War for Marijuana Talent

Canada has blasted out of the gate in the legal cannabis industry, with revenues expected to surpass $7 billion this year according to some reports. Just a single Canadian marijuana corporation, Aurora Cannabis , sold 9 metric tons in the last quarter alone.

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it.

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

 

Recruitment and employer brand training

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Home Depot is embarking on a massive hiring spree…

Home Depot is embarking on a massive hiring spree as retail’s war for talent rages on

A Home Depot spokesperson told Business Insider that the company is well on its way to hiring 80,000 associates “to staff our stores for our busiest selling season.” The company is looking to fill both permanent and seasonal part-time jobs.

Need help attracting talent to your organization? We have employer branding solutions for companies for all sizes and budgets. Hit us up here.

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How Heineken is ‘rejuvenating’ its employer branding strategy

Awareness, engagement, pride: How Heineken is ‘rejuvenating’ its employer branding strategy

Heineken is “rejuvenating” its employer branding campaign ‘Go Places’ with a new focus on showcasing employee stories and driving awareness and engagement. The campaign, which launches this week, features the stories of 33 Heineken employees, from Carlos who heads up Heineken’s ecommerce business The Sub to Marcel trying to sell cider into the competitive South African market.

 

Need help getting started with employer branding? Check out our FREE Getting Started With Employer Branding Guide. Click here and don’t get left behind!

What we can learn about employee & candidate experience through a cup of coffee Culture

What we can learn about employee experience through coffee

Two years ago, a long-standing neighbourhood second tier coffee shop chain was replaced with a Starbucks. The former coffee shop was usually empty. While they made awesome donuts, they struggled.

Down came the sign and nobody knew what would soon occupy this prime corner lot. Then came the infamous green signage, the modern refacing of the exterior, and beautiful interior fixtures that felt like home (or at least a home we wish we lived in). There was no modification to the physical structure, in fact the floor plan remained unchanged.

Today this Starbucks is constantly packed. From students to entrepreneurs, from parents to neighbourhood kids, it’s the local go to place.

Why is it now so busy? They both served coffee, had ample seating, and played music. One magnetized customers while the other was unnoticeable.

Starbucks created an experience in the truest sense of the word.

When the HR community talks about “employee experience”, many redirect the discussion towards process optimization which may be part of the solution, but not to be confused with the immersion of partaking in a meaningful moment.

So what can we learn from this java transformation?

Create an energy – It all boils down to energy. As Marty Neumeier says, brand is a “gut feeling” about a product or a service. Starbucks created an energy around who they are, what they stand for, and what one can expect. There, we are introduced to vibrant music some of which we have never heard before, versus the typical elevator soft rock pouring through the speakers elsewhere. Staff are laughing and chatting with each other as well as customers. The lighting is dim and warm in stark contrast to the sterile and impersonal environments elsewhere.

Ask yourself – What is the energy of your workplace when you enter the door? Even schools these days are pumping music through the PA system to kick off the day with the “right vibe”.

Vanilla (unless as an espresso shot) is the equivalent of white noise – Starbucks didn’t play it safe, they played it as them. From their decor to their music selection, it’s not for everyone but when it’s right, it’s VERY right. This is how you create raving fans. Apple also takes bold stances and as a result, their following is deep-rooted. Playing it safe and opting for vanilla will never create a remarkable brand.

Ask yourself – What is your organization’s brand personality? If you are struggling to find an answer, there’s your answer. Ditch the vanilla and leave your mark.

Traditions matter – Cultivating an experience is about creating customs and traditions. Starbucks writes your name on a cup and we joke at some of the strange spellings, but we have come to expect that as part of the experience. It is personal. It is distinct.  

Ask yourself – What traditions do you share as a company that are embedded in who you are and are part of the fabric of your culture? What playful and memorable moments occur during important milestones (onboarding, birthdays, baby showers, etc.)?

Create belonging – Starbucks creates warmth and comfort at every turn. They use woods instead of plastics for seating, as though they are inviting you to “stay awhile”. This again is in stark contrast to the turnstile “fast food” ambiance that we have come to expect elsewhere. Companies too should be looking to foster belonging and warmth. From the outset, organizations that create a comfortable environment for talent to explore opportunities within, will be the ones that win, over those that “grill” and intimidate during the interview process.

Ask yourself – Are you creating comfort and belonging in your interview process?

The power of brand – Brands are built on consistency. Starbucks has found their “secret sauce” for creating a welcoming environment that has personality and emits an energy drawing in both new and repeat customers. Instead of building a process, build an “experience”, master it, and then create a system for consistently delivering it. Your employer brand will thank you.

While this example may appear to paint a picture of a diehard Starbucks coffee drinker, in fact nothing could be further from the truth. While I will drink Starbucks coffee during my many visits there, it is not my preference. So why do I keep going back? I return to truly experience something more than a transaction. Your current and prospective employees seek the same.

 

Need Employer Branding help but worried you don’t have the budget? Check out the Employer Branding Co-Operative for EB coaching. Let’s hit it out of the park together! Full-service more your style? Hit us up here.

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80% of LGBTQ workers are ready to come out…

80% of LGBTQ workers are ready to come out at work, but only half do

Eighty percent of LGBTQ employees said they’re ready to disclose their orientation to their workplace, but only half actually have, according to a report emailed to HR Dive from the Boston Consulting Group (BCG). BCG’s fourth-edition global survey on the perceptions of LGBTQ employees also found that a third of these workers said they believe that being out at work would hurt their careers.

Need help modernizing your talent attraction practice? Hit us up.

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

Employer Branding Mistakes

The 4 Biggest Mistakes Companies Make in Employer Branding

At this stage, I’d wager that you’ve spent some amount of time seriously thinking about one of the two hottest topics in recruiting: artificial intelligence or employer branding. In your fear of getting left behind or as a means of

Looking for a range of Employer Branding solutions? We have programs to support organizations and budgets of all sizes. Hit us up here.

Image of Powerhouse Talent -employer branding, culture and talent attraction Employer Branding

What Is A Recruitment Funnel?

A recruitment funnel is similar to a sales funnel in that it is the journey of the candidate as they move from no awareness of an organization to becoming both an employee and advocate.

Below is the recruitment funnel in concept:

The recruitment funnel- Powerhouse Talent, Employer branding, culture and talent attraction

 

Below is the recruitment funnel in action:

Recruitment funnel in action - Powerhouse Talent, employer branding, culture and talent attraction

 

 

We work with employers who are ready to stand out in the war for talent and turn their company from “best kept secret” to “talent hot spot“. And the best part is, we make it feel easy on you as a busy HR professional, not to mention easy on your recruiting budget! We have put together a FREE employer branding webinar to help you rock the talent world! Click here to access it. 

Ready to learn more? Check out our employer branding and talent attraction courses and coaching programs here.

Recruitment and employer brand training

Image of Powerhouse Talent -employer branding, culture and talent attraction Culture

These Are the 20 Hottest Emerging Jobs, According to…

These Are the 20 Hottest Emerging Jobs, According to New LinkedIn Research

Demand for technical skills like big data analysis and coding is exploding, driven by rapid advances in AI and the need to make sense of the vast quantities of data generated today. But for job-seekers that lack these heavily technical skills, don’t despair: Jobs that rely on “soft” people skills like communication, empathy, and interpersonal finesse are also witnessing explosive growth, according to new research by LinkedIn.

 

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How to build an EPIC careers site video #2

Have you ever wondered how to build an epic careers site for your company? For those who prefer to watch over read, we have put together our top career site tips in 3 videos. You can read the article here.  Wonder no longer and check out this video!

Learn more about Powerhouse Talent’s full-service branding engagements and our POWER UP Brand Accelerator here.

Have you been thinking about investing time and energy in your employer brand but don’t know where to start? Check out our LAND YOUR BRAND- Employer Branding Training & Blueprint here.

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