Fortune 500 Graded “C” in Recruitment Marketing

One-third of the Fortune 500 scored an “A” or “B” on their recruitment marketing efforts. Recruitment marketing platform developer SmashFly ranked the 2016 Fortune 500 an overall “C” average or “good.” “The nation’s largest organizations are getting more sophisticated and becoming more successful by integrating digital marketing, content marketing, mobile and social into their recruiting strategies,” said Mike Hennessy, founder and CEO of SmashFly.