Employer Brand Training
Not every organization can afford a branding consultant or consultancy. That is why we created LAND YOUR BRAND – employer brand training . If you have the will, we can show you the way.
LAND YOUR BRAND is an A to Z blueprint that sets the foundation for a powerful and meaningful employer brand strategy. This system helps to create a pull strategy. Turn the tables and have talent flocking to your organization.
Each module sets the stage for the topic with engaging video training content, a comprehensive course workbook, exercises, tools, and templates.
At the end of this course, you will have:
– captured valuable business insights, themes, and “watch outs”
– developed an employee value proposition (EVP) for your organization
– created a brand strategy, mood board, and brand standards
– determined your brand advocacy approach and training plan
– created your activation roadmap
– learned the principles of reputation management and will then be able to utilize “plug and play” templates to help manage your brand
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