Employer brands need as much attention as consumer brands

PepsiCo: ‘Employer brands need as much attention as consumer brands’

Companies need to put as much thought and care into their employer brand strategy as that of their consumer brands, or they will miss out on talent as well as long-term growth, says PepsiCo’s Rebecca Gloyne. Tech companies have pioneered new ways of doing business – not least in their approach to the workforce.