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Powerhouse Talent Inc.

The Difference Between An EVP And An Employer Brand

Being an Employer Brand and Talent Strategy firm, we often get the question, “what is the difference between an employee value proposition (EVP) and an employer brand?”. Let’s dive right in…

An EVP is the “why” around an organization – it’s the attributes of an employment experience that attract and retain top talent. It’s what employees value most, how a company separates itself from its competitors, and the company’s promise to its people.

An employer brand is the creative expression of the EVP and the organizational identity related to the employee experience – it’s ultimately what the organization becomes known for as an employer. We use tools such as logos, taglines, colours, typography, content generation, social media, etc. to convey messages and personality, but in the end it’s a company’s reputation as a workplace.

Check out our short action packed podcast on this topic here! On Google Podcasts here.

Employer Branding Jolt podcast

An EVP is critical to carving out an employer brand that is authentic, compelling, and memorable. If you don’t know your “why” how can you expect others to want to join the journey?

A brand is a fundamental element to a comprehensive people strategy, as a great brand not only attracts your ideal talent but it also unites your current workforce. Employees want to feel part of something bigger than themselves. An energized employer brand with a high degree of employee participation yields pride and advocacy.

To learn more about employer branding, check out our free employer branding webinar here or our digital learning programs below.

Recruitment Marketing course

Click here to learn more about Getting Started With Recruitment Marketing

Click here to learn more about The Employer Branding Co-Operative or contact our office here.