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Powerhouse Talent Inc.

Data Shows How Coronavirus Has Influenced Employer Branding

Data Shows How Coronavirus Has Influenced Employer Branding

Messages promoting public health also resonated – references to health authorities, social distancing, and healthcare workers were correlated with stronger engagement. In short, it looks like messages that put people first perform best. Whether it’s honoring healthcare workers, supporting local communities, or caring for employees, posts that convey empathy and togetherness are getting the most attention – and rightly so.

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