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Employer Branding

How Great Employer Branding Answers the Question on Every Female Jobseeker’s Mind

Culture, Employer Branding, Recruitment

How Great Employer Branding Answers the Question on Every Female Jobseeker’s Mind

Recently, my husband and I bought a new apartment. Before making our final decision, we looked at over 30 homes (much to our broker’s great chagrin). At each one, my husband zoned in on the quantitative metrics (what is the square footage?) and the mechanics (how is it heated?).

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The Future Of Recruiting Talent? SodaStream Launches Commercial To Find ‘Rainmakers’

Employer Branding, Recruitment

The Future Of Recruiting Talent? SodaStream Launches Commercial To Find ‘Rainmakers’

CMOs have for a while now been bemoaning the fact that the challenge of identifying, hiring and retaining the best talent to achieve ever more complex marketing agendas is what most keeps them up at night.

 

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Lyft’s Chief of People: We Truly Excel at Making the Hiring Process Personal

Culture, Employer Branding, Recruitment

Q&A with Lyft’s Chief of People: Emily Nishi – Glassdoor for Employers

If there’s one thing that says friendly, inviting and energizing it’s the color hot pink! Lyft’s signature color radiates not only it’s company’s values – Make It Happen, Uplift Others, Create Fearlessly, Be Yourself – but an inclusiveness that reaches far beyond a quick ride.

 

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10 Candidate Experience Tips That Will Increase Offer Acceptance Ratios

Culture, Employer Branding, Recruitment

10 Candidate Experience Tips That Will Increase Offer Acceptance Ratios

While the surplus of available opportunities may be a major advantage for passive candidates with professional backgrounds in high demand, it is painful for companies who are hiring. Organizations all over the country are feeling the burden of talent scarcity, and are constantly competing for the same pool.

 

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These are recruiters’ top priorities for 2018

Employer Branding, Recruitment

These are recruiters’ top priorities for 2018

by Nurhuda Syed Employer engagement and candidate experience are the top recruiter priorities in 2018 for hiring graduates, according to two industry leaders. Talent acquisition software provider WCN and employer branding firm Universum conducted a global study on job applications and responses from business students to provide insights into why attraction and engagement are key to hiring the best future leaders.

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The 3 key employer brand elements that attract and retain talent

Employer Branding, Recruitment

The 3 key employer brand elements that attract and retain talent | HR Morning

Yes, pay, benefits and culture are critical when it comes to attracting and retaining top talent. But an employer’s brand also plays a vital role. Matt Handford, the SVP of People for Hootsuite, the world’s largest social media monitoring platform, explains the key elements of a company’s brand strategy – and how such a strategy …

 

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What Is A Recruitment Funnel?

Employer Branding, Recruitment

What is a recruitment funnel?

What is a recruitment funnel? It’s a candidate’s journey from initial unawareness to becoming an employee and eventually an advocate, akin to a sales funnel.

Our philosophy

At Powerhouse, we do not view the goal of the funnel as a pure conversion from candidate to employee but rather aim for advocate…thereby refilling the funnel.

Our signature Brand Foundations Program helps to lay a solid foundation including the development of an organization’s Employee Value Proposition (EVP), creative tool kit, and training, helping clients tell their story more broadly. This not only helps to optimize the recruitment funnel but it also trains clients on ways to increase the likelihood of employee advocacy.

Click here to learn more about our Brand Foundations Program.

Image of the recruitment funnel used in employer branding and talent attraction

 

Starting an employer brand project?

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The Number of People Who Should Be Involved in Approving Your Employer Brand

Employer Branding, Recruitment

The Number of People Who Should Be Involved in Approving Your Employer Brand

The number of people involved in approving your employer brand: Is it one? Three? 27? As a general rule, the more minds, opinions, and pseudo-machinations that are applied to assessing and ultimately approving a creative idea, the less unique the final idea will be.

 

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Taking Corporate Recruiting To A Whole New Level

Employer Branding, Recruitment

Taking Corporate Recruiting To A Whole New Level

Even with technology changing how companies find talent, many companies still rely on traditional recruiting methods. This includes channels and strategies like job boards, recruiting websites, and job recruiters. Numerous job marketplaces that match talent with jobs also have appeared in recent years like for tech talent.

 

 

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