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Powerhouse Talent Inc.

Employer Branding

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Employer brands need as much attention as consumer brands

PepsiCo: ‘Employer brands need as much attention as consumer brands’ Companies need to put as much thought and care into their employer brand strategy as that of their consumer brands, or they will miss out on talent as well as long-term growth, says PepsiCo’s Rebecca Gloyne. Tech companies have pioneered new ways of doing business …

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How To Build An Epic Careers Site

A long time ago in a job market far, far away, the candidate pool was plentiful, job seekers eagerly awaited the calls of search professionals, and there was greater balance in the universe. Fast forward to today’s war for talent and you will find many disciplines suffering massive global shortfalls of qualified professionals. Information security …

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POWER UP! Employer Branding Tip

Employer Branding Tip: Build employee advocacy! Employees are three times more credible than your CEO when discussing working conditions.  (Edelman Trust Barometer) Many organization like to control and approve every message.  Build a culture of employee pride and good judgement, liberating your employees to share the journey through their eyes. The development of an employee …

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Let’s Take a Good Look at the 3 Things That Make a Strong Recruiting Culture

Let’s Take a Good Look at the 3 Things That Make a Strong Recruiting Culture There are many lists of the top companies to work for, including well-known lists from LinkedIn and Forbes. They typically include global giants like Google, Facebook, Salesforce, Walt Disney, Coca Cola, Johnson & Johnson, Tesla, and others. You can view …

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Damage control: Recruiting talent when your brand has been tarnished

Damage control: Recruiting talent when your brand has been tarnished In an ever-increasing war for talent, recruiters are working hard to sell employers’ brands. A company’s reputation can affect whether candidates accept job offers, or even apply in the first place. In fact, 69% of job seekers say they won’t apply to a company with …

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The Difference Between An EVP And An Employer Brand

Being an Employer Brand and Talent Strategy firm, we often get the question, “what is the difference between an employee value proposition (EVP) and an employer brand?”. Let’s dive right in… An EVP is the “why” around an organization – it’s the attributes of an employment experience that attract and retain top talent. It’s what …

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4 Ways to Lead with Mission and Purpose to Attract Informed Candidates

4 Ways to Lead with Mission and Purpose to Attract Informed Candidates Searching for a job can be exhausting. Candidates have to screen through hundreds of job postings, hoping to find that perfect job that matches their skill sets and their values, giving them a sense of purpose beyond just making ends meet. The tasks …

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5 Things Everyone Should Know About Squeeze Pages for Recruitment Marketing (and Especially Pipeline Building)

5 Things Everyone Should Know About Squeeze Pages for Recruitment Marketing (and Especially Pipeline Building)

If you have not been hanging out in “digital marketing land” for very long, you may not be aware of what “a squeeze page” is. A squeeze page is a landing or lead page used to collect information such as email addresses. They are used primarily for “list building.” List building? Say what? List building …

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Employer Branding

What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

Employer branding is no longer a nice-to-do, it’s become a must-do in order to attract the game-changing talent we all need in this fiercely competitive market. Talent branding like a rock star requires fearless courage, great stage presence, and a powerful voice – and the yield makes it well worth your while. In fact, research shows organizations …

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