Powerhouse Talent Inc.

Human Before Resources

Author: Powerhouse Talent Inc. (page 1 of 13)

Employer Brand News: The difference between recruitment marketing and employer branding

Difference Between Recruitment Marketing and Employer Branding

It’s amazing when we, and our thinking, can evolve quickly. But a lot of times, things get lost in translation – we take what we know about one concept and apply it broadly. Think about AI (Artificial Intelligence); it’s often confused with IA (Intelligent Automation), as well as Machine Learning.

 

Employer Brand News: Crafting a strong employer brand strategy

Crafting a strong employer brand strategy

“A strong employer brand means loyalty, advocacy and engagement from the workforce,” says one respondent of this year’s survey of employer brand managers in the UK. Another says, “High engagement with the business both internally and externally which will contribute to the success of the business” is the biggest value a strong employer brand will have on a company.

Employer Brand Advice: Your employer brand: How to be more attractive to tech professionals

Your employer brand: How to be more attractive to tech professionals

Highly talented tech professionals are spoilt for choice, so attracting them is all about standing out from the crowd. Gary Crowe from jobs board DICE explains how to create a strong employer brand and ensure you secure the best talent. To succeed in the competitive world of technology, it’s vital that you have access to the best talent.

 

Recruitment Marketing News: It’s Happening – Google Launches its Jobs Search Engine

It’s Happening – Google Launches its Jobs Search Engine

After nearly a year of speculation, a search engine optimizer in Australia capturing screenshots in the wild, and an official announcement from the CEO, Google for Jobs officially launches today. Now, when you visit Google and type in ‘marketing jobs,’

 

LAND YOUR BRAND- Employer Brand Training

Tired of spending a fortune on recruitment advertising and vendor fees and still not attracting the talent you need?
Don’t spend another recruiting dollar until you watch the video below.
Are you constantly chasing talent vs. them finding you? If you are lucky enough to have them come directly to you, have you simply opened the floodgates to poor quality candidates thus destroying your recruitment team’s capacity?
 
If you answered YES then your EMPLOYER BRAND is not working as hard as it should for you.
 
Great employer brands help create a PULL STRATEGY and turn the tables on the war for talent.
 
Great brands are targeted and help optimize your recruitment process, thus BUILDING capacity.
 
Are you looking to build your organization’s employer brand and have no clue where to start?
We are sharing our 7 step employer branding process to creating compelling, meaningful and authentic employer brands.
 
It is hard not to feel overwhelmed by the volume of information and not knowing where to start. That is exactly why we created the LAND YOUR BRAND blueprint.
 
LAND YOUR BRAND will teach you how to create a captivating employer brand strategy (even if you have no experience in this area and have NO budget)
 
Not every company can afford an employer branding consultant or branding firm.
 
That is WHY we have taken our 7 step system and created a playbook for success to help organizations regardless of budget.
 
We are talking about engaging video learning modules and easy to use “plug and play” tools and templates while still capturing YOUR AUTHENTIC VOICE for your organization.
 
What are you waiting for? Click on the link below to learn more.
 
It is time to create an EPIC employer brand!
 

Employer brand training course

https://powerhousetalent.teachable.com/

Employer Brand News: Is your employer brand putting your company at risk?

Is your employer brand putting your company at risk?

One brand expert says organizations will struggle if they fail to create a compelling employer brand.

 

Career Advice: What to do when a co-worker takes credit for your work

What To Do When A Coworker Takes Credit For Your Work

Don’t be a pushover-stand up for yourself and get credit where credit is due. Elana Lyn Gross, Monster contributor You worked hard on the problem, came up with an innovative solution, and now you want to deliver your awesome solution to your team and client.

 

Recruitment Advice: Software is Eating the World: The Challenge in Finding and Keeping Developers

Software is Eating the World: The Challenge in Finding and Keeping Developers > Recruiting News and Views @ RecruitingDaily

Technical talent comes at a premium, and the market for skilled developers is going to continue to heat up. Traditional business models are being upended by software solutions. Take the auto industry as an example: If you purchase a car in 2017, chances are there were more software engineers than mechanical engineers involved in bringing …

 

Employer Branding Advice: The Classic Rocker Guide to Building Employer Brand

Employer branding is no longer a nice-to-do, it’s become a must-do in order to attract the game-changing talent we all need in this fiercely competitive market. Talent branding like a rock star requires fearless courage, great stage presence, and a powerful voice – and the yield makes it well worth your while.

In fact, research shows organizations that prioritize employer brand are:

  • 250% more likely to rate their overall talent acquisition efforts as highly effective
  • 185% more likely to have at least a high-level talent acquisition strategy in place
  • 130% more likely to see increases in employee engagement

More than ever, job seekers are sophisticated consumers of content and do their research. Investing in your employer brand strategy helps build a consistent yet distinct message, unity amongst your existing employees, and brand advocacy to help attract your future talent needs.

So how do you make your employer brand sing?

“All I can do is be me, whoever that is… – Bob Dylan

In other words, authenticity matters.

Branding yourself as some bland vanilla organization with the intention of not making waves leaves little to be desired or remembered by job seekers.

On the other of the spectrum of poor branding practices is creating a false impression of your organization and “faking it until you make it.” This depletes brand trust and creates a revolving door for new hires.

Taking the time to go through a brand strategy process pays dividends in the long run. You need to determine who you are, how you wish to communicate your aspirational culture in a manner that is honest, yet inspires your target talent population to hop on for the ride.

Got to build our love on one foundation. – Bob Marley

In other words, don’t build your brand in a vacuum.

Your brand needs to be built on one foundation or “there will never be, no love at all.” The fusion of one’s commercial/consumer brand with its talent brand is critical for building brand equity on both sides. Look for ways the brands intermingle and highlight this marriage in how you articulate your mission.

A great talent brand is founded upon the organizational mission as well as the “why” around joining the journey. This is where meaningful storytelling comes to life. Ensuring the talent brand is not built in a vacuum further enriches the commercial brand and supports longevity for both.

If you plant ice, you’re gonna harvest wind. – Grateful Dead

In other words, the employee and candidate experience matter.

Your brand has a spirit to it. It’s your employee and candidate experience each and every day. Living the brand promise requires an organization to look at each and every touchpoint and evaluate if it lives up to the talent brand that you created.

As famously stated by Jeff Bezos of Amazon, “Your brand is what other people say about you when you’re not in the room.”

Simply put, you reap what you sow. Embody a people first culture and your brand flourishes through employee advocacy. Fail to focus on this critical element and you run the risk of your brand efforts being wasted, not to mention the reputational impact.

According to the CEB, 33% of candidates share their poor experience with friends, and 12% will share it via social media.

You say you want a revolution. Well, you know, we all want to change the world. – The Beatles

In other words, a purpose-driven brand matters more than ever.

Purpose at work matters more than ever. What is your “why”? Embedding purpose into your employee value proposition (EVP) is vital to satisfying this human driver.

From Deloitte’s 2017 Survey, we can see the relationship between organizations with opportunities for social good, and millennials having a more positive opinion of business behavior and improved loyalty.

Keep your eyes on the road, your hands upon the wheel. – The Doors

To sum it up, talent branding like a rock star requires leadership. Are you the captain of your own reputation, or is your organization allowing external factors alone to shape perception?

The talent attraction landscape is changing everyday and there is a war out there. Post and pray as a strategy will no longer suffice.

Welcome to the jungle…

Article originally published in Glassdoor

Employer Branding Advice: What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

What Would Bob Dylan Do? The Classic Rocker Guide to Building Employer Brand

Employer branding is no longer a nice-to-do, it’s become a must-do in order to attract the game-changing talent we all need in this fiercely competitive market. Talent branding like a rock star requires fearless courage, great stage presence, and a powerful voice – and the yield makes it well worth your while.

 

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