Powerhouse Talent Inc.

Human Before Resources

Month: July 2017

Employer Brand News: The difference between recruitment marketing and employer branding

Difference Between Recruitment Marketing and Employer Branding

It’s amazing when we, and our thinking, can evolve quickly. But a lot of times, things get lost in translation – we take what we know about one concept and apply it broadly. Think about AI (Artificial Intelligence); it’s often confused with IA (Intelligent Automation), as well as Machine Learning.

 

Employer Brand News: Crafting a strong employer brand strategy

Crafting a strong employer brand strategy

“A strong employer brand means loyalty, advocacy and engagement from the workforce,” says one respondent of this year’s survey of employer brand managers in the UK. Another says, “High engagement with the business both internally and externally which will contribute to the success of the business” is the biggest value a strong employer brand will have on a company.